The 1-Page Business Plan That Makes Me $300K/Year

In the world of business, many people get lost in the details, spending countless hours crafting elaborate plans that often lead nowhere. However, after two decades of experience and building three successful six-figure businesses, I’ve discovered a straightforward approach that can help you focus on what truly matters. This article outlines a simple one-page business plan that can guide you to success without the overwhelm.

The Importance Of A Business Plan

Many entrepreneurs believe that a detailed business plan is essential for success. However, my experience shows that this isn’t always the case. In fact, I didn’t have a formal business plan for any of my successful ventures. Instead, I relied on a simple framework that I’m excited to share with you.

The One-Page Framework

This framework is so simple that it can fit on a postage stamp. It’s called Go Focus Pricing. Here’s how it works:

1. Set Your Revenue Target: What do you want to earn in the next 12 months? For many, this is often a six-figure goal. For example, let’s say you aim for $100,000.
2. Determine Average Client Spend: How much will each client spend on your services? If you’re offering a coaching program for $1,000, that’s your average client spend.
3. Calculate Client Numbers: Divide your revenue target by your average client spend. Using our example:

Realistic Client Goals

Now, 100 clients might seem overwhelming, especially if you’re just starting out. A more realistic target could be 20 clients over six months, which means you’d need to sell your service for $5,000 each. This is where many people get stuck, thinking they aren’t worth that much or that no one will pay that price.

Designing Your Business Model

This is your chance to dream big. Create a business model that works for you, one that allows you to enjoy your life while making a decent income. Here’s what to consider:

• Sustainability: Ensure your model can support your lifestyle.
• Profitability: Avoid selling too many services at low prices, which can lead to burnout.

Understanding Demand

Once you have your supply figured out, it’s time to look at demand. This is where marketing and sales come into play. A good conversion rate for coaches and consultants is about 20-40%. If you aim for 20 clients, you might need around 100 consultations throughout the year.

Booking Consultations

To get those consultations, you’ll need to initiate conversations. Here are some ways to do that:

• Networking events
• Social media outreach
• Podcast interviews
• Referrals from existing clients

You might need to start 500 to 700 conversations to book those 100 consultations. It sounds like a lot, but when you break it down, it’s manageable.

Putting It All Together

So, to recap, your one-page business plan should include:

1. Revenue Target: What do you want to earn?
2. Average Client Spend: How much will each client pay?
3. Client Numbers: How many clients do you need?
4. Consultation Goals: How many consultations do you need to book?
5. Marketing Strategy: How will you attract clients?

Conclusion

This simple framework can help you create a business plan that’s easy to follow and execute. If you find yourself confused or overwhelmed, don’t hesitate to seek help. There are resources and coaching available to guide you through the process. Remember, the goal is to create a business that not only makes money but also brings you joy and freedom.