How to Price Your Products as a Coach, Consultant or Freelancer

Pricing is one of the most difficult parts of running a business. It's easy to make mistakes, especially when you're just starting out.

Pricing can be an art, but it's also a science. You need to understand how to calculate your costs, estimate the value of your services, and account for other factors that affect pricing such as market trends and competition.

The more you know about how to price your products and services, the better off you'll be.

Latest posts

October 14, 2025

Why Food Prices Are Becoming More Volatile

Discover the key factors making food prices more volatile, from climate change and geopolitics to supply chain issues. Learn how these shifts impact you.

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August 22, 2025

5 Fearless Mindset Shifts That Can 5× Your Pricing

Discover 5 fearless mindset shifts to dramatically increase your pricing power and revenue. Learn to value your worth and attract premium clients.

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April 10, 2025

The Do’s and Don’ts of Pricing Your Coaching or Consulting Services

Learn the do’s and don’ts of pricing your coaching or consulting services to reflect your value, attract clients, and hit your financial goals.

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November 25, 2024

Repricer Tool vs. Manual Repricing: Which is Better?

Discover the pros and cons of repricer tools vs. manual repricing. Learn how to balance automation and personalisation for competitive pricing strategies.

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November 19, 2024

Here’s How a Smart Pricing Strategy Can Take Your Business From Good to Great

Optimise your business success with smart pricing, personalisation, and key metrics tracking. Learn how strategic growth can turn a business to a success

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November 4, 2024

Effective Competitive Pricing Strategies for Small Business Resellers

Discover competitive pricing strategies for small business resellers, from cost evaluation to tech-driven adjustments, that boost profits and more.

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October 16, 2024

Paying Dividends on Time: What It Says About Your Business

Discover how timely dividend payments reflect your business's trustworthiness, financial stability, and commitment to investors. Build a solid reputation.

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October 16, 2024

Assessing the Advantages and Disadvantages of Competitive Pricing Strategy

Explore the pros and cons of competitive pricing strategy, from aiding market entry to long-term profit risks, and learn how it can be applied to SaaS.

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August 6, 2024

How Flexible Pricing Strategies Can Boost Your Startup's Growth

Boost your startup's growth with flexible pricing strategies. Learn how dynamic pricing, freemium models, and market responsiveness can maximise revenue.

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May 24, 2024

How Can Improve Accuracy in Masonry Cost Estimation?

Elevate your construction life with exceptional Masonry Cost Estimation services. Find out how premium results can be achieved without compromising quality

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May 7, 2024

How to Price Your Life Coaching Services

Discover how to effectively price your life coaching services by understanding market dynamics, setting strategic prices, and communicating value.

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May 7, 2024

Should You List Your Coaching Prices on Your Website

Deciding whether to list coaching prices? Explore the impacts, from trust-building to competitive edge, and legal considerations, for an informed choice.

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August 15, 2023

Pricing Strategies for Profit Maximisation: Tips from a Business Coach

Discover the awesome secrets to profit maximisation through effective pricing strategies in today's competitive business landscape and more..

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August 7, 2023

How to Set the Right Pricing Strategy for Your Startup

Crafting the right pricing strategy for your startup? Learn from insights on platforms, global considerations, pricing tiers, experimentation, and more.

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June 9, 2023

Effective Pricing Strategies for Small Service-Based Businesses

Explore effective pricing strategies for small service-based businesses. From value-based pricing and competitive pricing to tiered pricing and more.

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May 1, 2023

Why a Strong Product Strategy Is Critical to Your Success

Discover why a strong product strategy is critical to your success and explore practical tips on how to build a winning strategy that drives growth.

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April 21, 2023

The Ultimate Guide to Scaling Your Business: Expert Insights from a Business Coach

Learn how to scale your business with expert insights on creating a scalable model, efficient processes, team building, customer retention, and more.

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March 31, 2023

5 Ways You Can Increase Profit in Your Business

Boost your business profits with these 5 effective strategies, covering product value, cost reduction, upselling, customer retention, and tax planning.

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February 22, 2023

Should I Put My Prices on My Website

If you're looking for a way to increase sales and build trust with customers, we discuss whether putting your prices on your website is an easy win or not!

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January 27, 2023

Price Optimisation Tips: How to Set Competitive Prices that Maximise Profit

Businesses can ensure their prices are competitive and generate maximum profits. In this article, we will discuss some of the best pricing strategies.

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May 12, 2022

Tips to Increase Your Business Revenue

The primary aim of any enterprise is to have a income from the sale of products and investments. It helps make marketing strategies to increase income.

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April 12, 2022

Productising Your Services - Tyler Gillespie

When you are a service-based business owner, it is easy to get stuck in day-to-day work. Service businesses can be very difficult to scale.

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April 12, 2022

Double Your Revenue in 90 Days - Simon Severino

Joining Robin on the Fearless Business Podcast is Simon Severino, CEO of Strategy Sprints, Europe’s leading remote growth advisory.

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April 12, 2022

Is a Subscription Model Suitable For My Business?

In this episode of The Fearless Business Podcast, business coach and host Robin Waite answers the most common question he gets asked in Fearless Business

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April 12, 2022

Why Offering Discounts is Hurting Your Business

Everyone loves a bargain. With Black Friday and Cyber Monday on the horizon businesses are now adopting the strategy to offer discounts on their products.

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April 12, 2022

Why Charging Time For Money Doesn't Work - Robin Waite

Host and coach Robin Waite shares the common reason why most small businesses and freelancers are underselling themselves - they are charging by the hour!

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April 12, 2022

A Guide to Pricing Your Services as a Coach or Consultant

When it comes to charging for your services, it’s about finding a balance. Charging an amount higher than people want to pay will result in poor sales.

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April 12, 2022

What to Avoid When Deciding Your Prices - More Than a Few Words

Robin was recently featured on More Than a Few Words a podcast run by entrepreneur and former corporate executive Lorraine Ball talking Pricing Strategy!

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April 12, 2022

How To Increase Profit Margins From Your eCommerce Store

No matter how successful your eCommerce store is, you will want to increase your profit margins. Increasing your profit margin is easier said than done.

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April 12, 2022

Coaches - When to Tell Someone Your Prices

We've all experienced this as coaches a prospective client drops into messenger or sends an email very first question they ask is, “How much does it cost?”

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April 12, 2022

How to Price Your Coaching Packages

In today's video - How to Price Your Coaching Packages. Take note of what I recommend then you can charge more for your coaching packages and programmes.

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April 12, 2022

Why Charging By the Hour is Unethical

Many service businesses are charging by the hour and when you break this down it is fundamentally unethical. Pricing Strategies Series for Coaches.

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April 12, 2022

How to Start a Day Spa (Beauty Therapy) Business from Scratch

In today's episode you will be learning about how to not only how to start a Day Spa Business but specifically how to Grow a Day Spa Business to 6-figures.

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April 12, 2022

A Few Ideas to Reinvent Your Business

​This was prompted by a post Daniel Priestley put into his Oversubscribed group, here's how some of my clients have reset and reinvented their businesses.

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April 12, 2022

First $100k Podcast Interview - Joseph Warren

Earn $100K+ Annually As A Fearless Business Coach Making Real Life-Changing Differences In Your Clients' Lives with Robin Waite and Joseph Warren

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April 12, 2022

Expanding Your Biz: Some Of The Ways You Can Do It

​Starting a business may have been a huge tick off the bucket list when you finally took that plunge. You work hard, it becomes the success it is today

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April 12, 2022

What Are The Money Opportunities Like In The Freelance World?

You’re a freelancer. You work when you want, where you want, and for a rate you set all by yourself. You count in all the costs of your day to day life.

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April 12, 2022

Are You Selling Yourself Properly Online?

​When it comes to running a website, especially if you’re using it to drive commercial opportunities, you’ve got to sell yourself properly online.

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April 12, 2022

Follow Your Dreams And Make Money? It Can Be Done!

Many people choose to break into the world of entrepreneurship and follow their dreams of working for themselves to make money.

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April 12, 2022

​How to Solve Your Business Problems

Quite often I see business owners misdiagnosing the problems in their business’ as marketing problems when in reality your business Is just broke.

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