In the competitive world of e-commerce, getting more leads and traffic to your online store is essential for increasing sales and growing your business. If you want to attract potential customers, improve conversions, and generate long-term revenue, you need to implement the right strategies. In this detailed guide, we will explore the best ways to drive more traffic and leads to your store, including leveraging platforms like FindThatStore and its competitors to gain exposure.
1. Get Your Store Listed on Online Directories
One of the fastest ways to gain exposure for your store is by listing it in relevant online directories. These directories help potential customers find your business when searching for specific products or services.
A great directory to start with is FindThatStore, which allows online retailers to list their store and gain more visibility.
👉Increase Your Store’s Organic Traffic with FindThatStore and start attracting targeted visitors to your online shop.
Other directories and competitors you should consider:
- Google My Business – Helps customers find your store via Google Search and Maps.
- Bing Places for Business – Similar to Google My Business, but for Bing users.
- Yelp for Business – Ideal for e-commerce brands with physical locations.
- Shopify's Online Store Directory – If you run a Shopify store, listing on their directory can drive more leads.
- Etsy and Amazon Handmade – If you sell handmade or unique products, these marketplaces can provide significant exposure.
By submitting your store to these directories, you increase its discoverability and gain potential customers who are actively searching for products like yours.
2. Optimise Your Store for SEO
SEO (Search Engine Optimisation) is crucial for driving organic traffic to your online store. Here are some essential SEO tips to boost your visibility:
Keyword Research and On-Page SEO
- Use tools like Ahrefs, SEMrush, or Google Keyword Planner to find relevant keywords for your products.
- Optimise your product titles, descriptions, and meta tags with high-ranking keywords.
- Add alt tags to product images to improve search engine indexing.
Technical SEO Optimisation
- Improve your site speed using tools like Google PageSpeed Insights.
- Make your store mobile-friendly, as most shoppers browse from their phones.
- Use schema markup to help search engines better understand your store’s content.
Content Marketing for SEO
- Start a blog on your store website and publish articles related to your niche.
- Write in-depth guides, tutorials, and case studies that include keywords and product mentions.
- Use internal linking to drive users to related product pages.
By implementing effective SEO strategies, you can rank higher on Google and increase organic traffic without spending money on ads.
3. Leverage Social Media Marketing
Social media is a powerful tool to increase brand awareness and drive traffic to your online store. Here’s how to use different platforms effectively:
Instagram & TikTok Marketing
- Create short, engaging videos showcasing your products.
- Use relevant hashtags to improve discoverability.
- Collaborate with influencers to get more exposure.
Facebook & Pinterest for E-commerce
- Run Facebook and Instagram ads to target potential customers.
- Join Facebook Groups related to your niche and share valuable content.
- Use Pinterest SEO to drive free traffic from pinning product images.
Twitter & LinkedIn for B2B Stores
- Share industry news, product updates, and promotions.
- Engage with potential customers and influencers.
- Utilise Twitter threads and LinkedIn articles to drive organic reach.
4. Run Paid Advertising Campaigns
If you want immediate results, consider running paid ads on platforms like:
- Google Ads – Target keywords related to your products.
- Facebook & Instagram Ads – Leverage Facebook’s targeting to reach specific demographics.
- Pinterest Ads – Ideal for stores in fashion, home decor, and lifestyle niches.
- TikTok Ads – Works well for trending and viral products.
Investing in paid advertising can significantly increase traffic and conversions when optimised correctly.
5. Utilise Email Marketing for Lead Generation
Email marketing remains one of the highest-converting strategies for online stores. Here’s how to maximise its potential:
- Collect emails using pop-ups, discounts, and lead magnets.
- Send automated welcome emails to new subscribers.
- Create email sequences for abandoned cart recovery.
- Use newsletters to announce new products and special offers.
Tools like Klaviyo, Mailchimp, and ConvertKit can help you automate your email marketing for better results.
6. Partner with Influencers & Affiliate Marketers
Collaborating with influencers and affiliate marketers can boost your store’s credibility and bring in new leads. Here’s how:
- Partner with micro-influencers in your niche to promote products.
- Join affiliate networks like ShareASale or CJ Affiliate to allow people to promote your store.
- Offer commissions to influencers who bring in sales.
This strategy helps you reach new audiences without relying solely on traditional advertising.
7. Use Retargeting to Convert Visitors into Customers
Many visitors leave without making a purchase. Retargeting ads help bring them back. Here’s how:
- Use Facebook Pixel to show ads to people who visited your store.
- Run Google Display Ads to re-engage previous visitors.
- Send personalised email reminders for abandoned carts.
Retargeting ensures you don’t lose potential customers who are interested in your products.
8. Offer Promotions & Limited-Time Deals
Customers love discounts! Use urgency and exclusivity to increase conversions:
- Limited-time discounts to encourage immediate purchases.
- Bundle deals to increase order value.
- Flash sales promoted via email and social media.
- Loyalty programs that reward repeat customers.
Final Thoughts
Generating more leads and traffic to your online store requires a multi-channel approach that includes SEO, social media, paid ads, email marketing, and influencer collaborations. One of the most effective ways to increase your store’s visibility is to get it listed on reputable directories.
By combining these proven strategies, you can grow your online store’s reach, attract more customers, and increase your revenue.
