December 5, 2024
Running a Shopify store can be both exciting and challenging; one powerful way of helping manage customer engagement and ensure sustainable sales growth are email marketing apps, which enable store owners to streamline customer communications while automating key marketing functions and improving conversion rate optimisation.
Email marketing remains an indispensable aspect of running an effective online store strategy, and Shopify makes online email marketing even easier than before.
Among the primary advantages of email marketing apps lies automation: you can set up automated workflows to send emails at key moments in customer journey, including abandoned carts, product recommendations and post-purchase follow up. These emails could trigger sequences like these.
Example: When customers abandon their cart without making their purchase, an email is automatically sent within hours to remind them about any unpurchased items and offer incentives like discounts to make the sale happen.
Customisation has become essential. Email marketing apps enable marketers to segment customers based on behaviours, demographics, purchase history and other criteria - this allows you to send highly tailored emails that resonate with audiences for improved open and conversion rates.
Example: If a customer frequently buys vegan skincare products, an email flow can be set up that recommends new vegan offerings every few months that suit their preferences exactly.
Online email marketing apps typically include preloaded templates tailored specifically to Shopify stores that make creating professional-looking emails hassle free without needing to know code or design principles. By taking advantage of these preloaded designs, Shopify store owners can generate emails without breaking a sweat!
Example: Pre-designed templates could be invaluable tools in promotional sales, product launches and newsletters - these templates have been optimised for mobile responsiveness so your emails look fantastic on any device - making ecommerce much simpler!
Retaining existing customers is much less expensive than acquiring new ones, and email marketing apps are invaluable tools in increasing retention rates. By setting up loyalty programmes or engagement campaigns using email marketing apps, businesses can nurture relationships while keeping existing ones coming back for more business.
Example: After customers make purchases, automate an email that thanks them and highlights loyalty rewards, product updates and exclusive deals for repeat buyers.
With online email marketing apps, it is possible to divide up your mailing list into smaller more targeted segments so as to deliver messages directly at the right moment and improve engagement rates.
Example: Imagine having multiple product categories within your Shopify store, such as clothing for men and women as well as women's accessories; sending tailored promotional emails about new arrivals for each category directly to specific customer segments could prove effective in driving up revenue growth and keeping existing ones satisfied.
Behaviour-triggered emails are emails automatically generated when customers take certain actions on your Shopify store, providing real-time feedback that reinforces actions taken on that store by customers. They're highly effective as these are sent based on real events happening immediately in response.
Example: When browsing certain products in your store but don't complete their order, a behaviour-triggered email could offer discounts or reminders about items in their cart that might interest them.
Shopify stores often utilise email marketing apps for automating their sales and promotion efforts, from scheduling emails upon sale start up through to follow up emails reminding customers when the offer has ended. This feature makes your store run smoother!
Example: For your flash sale, an automated email can go out immediately when it begins and another reminder email scheduled shortly before its end can boost last-minute sales.
These Shopify apps for Email marketing offer in-depth analytics that enable you to monitor the success of your campaigns, with metrics such as open rates, click-through rates (CTR), conversion rates and revenue generated providing useful insight.
Example: If a particular email campaign had low open rates, you can look into its subject lines, sending time, target audience and target design in order to improve future campaigns. Furthermore, A/B testing elements like subject lines, calls to action and designs is another great way of discovering which combinations yield optimal results.
Many email marketing applications integrate seamlessly with Shopify stores, giving your marketing apps access to customer data that fuels emails you send directly from Shopify stores - this way ensuring the emails you send contain only up-to-date and pertinent data, thus increasing campaign efficacy.
Example: After making a purchase, their data is instantly integrated with an email marketing application allowing it to send them an automated thank you or post purchase review request message.
Email marketing apps offer businesses an effective strategy for increasing average order value through upselling and cross-selling campaigns that target specific products to individual customers based on previous purchases or browsing behaviour. These upsell/cross-sell campaigns help companies deliver relevant product recommendations based on customer data that has already been provided from previous purchases or browsing patterns, or by personalisation features of emails sent out through these tools.
Example: After a customer buys a camera from your Shopify store, send an email suggesting accessories like lenses, camera bags or tripods as potential add-on items and offer any necessary discounts so as to increase their likelihood of adding further products to their cart.
A cohesive customer experience across all touchpoints depends upon having an identifiable brand voice that remains consistent across emails from you and any partner providers, helping establish brand recognition and trust with subscribers. Email marketing apps make this possible allowing businesses to build and manage a consistent tone and style throughout all their emails; helping create lasting customer memories with every new recipient that opens one up!
Example: Assuming your Shopify store represents luxury products or services, its email copy, visuals and design should all reflect this to ensure an exceptional customer experience that conforms with its intended image.
Even your most loyal customers may become inactive over time. Email marketing apps enable you to run re-engagement campaigns that automatically reach out to inactive customers with special offers or reminders to return.
Example: For customers that haven't made purchases within six months, an automated email could offer them a tailored discount as an incentive to return.
Email marketing apps provide Shopify store owners with an effective tool for increasing customer engagement, increasing sales, saving time and saving themselves valuable effort. By automating segmentation, custom campaigns, analytics reporting and running effective and targeted email campaigns easier than ever - email marketing tools allow shopify store owners to optimise communication strategies, strengthen relationships with their customer base and ultimately drive more revenue for their store. Take the plunge today into email marketing to unlock the full potential of their Shopify store!
