How I Built a 6k Email Newsletter That Makes $25k per month

Building an email list can feel like a daunting task, but it’s one of the most rewarding things you can do for your business. In this article, I’ll share the strategies I used to grow my email list to 6,000 subscribers, generating $25,000 a month. Let’s dive into the key takeaways and actionable steps you can take to achieve similar results.

The Value Of An Email List

Every person on your email list has a dollar value attached to them. For me, each subscriber is worth about $50 a year. With nearly 6,000 subscribers, that adds up to around $300,000 a year. The key is to keep them engaged and turn them into clients over time.

Building Your Email List Takes Time

One of the biggest challenges is that building an email list doesn’t happen overnight. Many business owners get discouraged when they only see a few sign-ups. Instead of focusing on getting one subscriber at a time, think about how to attract thousands through strategic partnerships.

High-Value Offers

To get people to sign up, you need to offer something of high perceived value. Here are some ideas:

• Books: Sending out signed copies of your book can be a great incentive. It costs about $8 to $10 to print and ship, but the lifetime value of a client is much higher.
• Free Resources: Create valuable resources like guides, templates, or scorecards that people can access in exchange for their email.

Crafting An Effective Nurture Sequence

Once someone signs up, it’s crucial to nurture that relationship. Here’s how:

1. Welcome Emails: Send a series of welcome emails that provide value and set expectations.
2. Regular Updates: Keep your subscribers engaged with regular updates, tips, and insights.
3. Community Engagement: Encourage them to join your Facebook group or other platforms where they can interact with you and your content.

Using Partnerships For Growth

Partnerships can be a game-changer for growing your email list. Here are two effective strategies:

• List Swaps: Collaborate with others in your industry to share audiences. This can lead to hundreds of new subscribers in a single email.
• Podcast Guesting: Appear on podcasts to reach new audiences. For example, one podcast appearance generated 1,500 new leads for me in just 90 days.

Balancing Value And Offers

When sending emails, it’s important to strike a balance between providing value and promoting your services. A good rule of thumb is:

• 1 Offer for every 3-4 Value Posts.
  This way, you maintain trust and keep your audience engaged without overwhelming them with sales pitches.

Conclusion

Building a successful email newsletter takes time, effort, and strategy. By focusing on high-value offers, nurturing your subscribers, and leveraging partnerships, you can grow your list and turn it into a powerful revenue stream. Remember, the key is to provide value consistently and engage with your audience genuinely. If you’re ready to take your email marketing to the next level, start implementing these strategies today!