January 27, 2023
As an entrepreneur, you're always looking for strategies to boost client and customer engagement, right? Well, have you considered how branded products could contribute to driving the progression of your company forward?
In this blog post we're diving deep into branded product creation, exploring why they matter, what they are, and how they can be the secret sauce to supercharging your business growth.
Imagine this: as you stroll around a bustling shopping district, and suddenly see that iconic swoosh on some sneakers. You know straight away that they're Nike. This instant recognition is all because of its visual identity that stands out in all environments. And that's the magic of building a strong brand.
Branding extends well beyond logo design too. Creating identity, personality and narrative are essential parts of branding success. According to Lucidpress research consistent branding can increase revenue up to 23% across platforms. Your brand represents your promise to your customers. It tells them what they can expect and builds trust between both parties.
Branded products go beyond freebies you hand out at events. They serve as tangible extensions of your company identity, from custom pens and T-shirts to limited edition products that reflect its culture.
Imagine clients enjoying coffee from mugs emblazoned with your logo every morning. That puts you front and centre every time. Branded merchandise puts your business - literally - onto people's desks every day.
At first glance, branded products might seem like mere trinkets. But their true potential lies within their strategic value.
Branded merchandise becomes powerful engagement tools by giving customers items with your logo on it, not to mention being seen by potential clients. And they extend directly from you into their hands. As your visibility expands, so will your clientele.
Branded products provide the ideal way to form connections and develop engagements between businesses and their target clientele.
By giving thoughtful yet practical branded merchandise as gifts to clients, branded merchandise shows you care beyond transactions. Your clients feel truly valued, which in turn builds loyalty. Research conducted by PPAI found that 83% of consumers were more likely to do business with a new brand after receiving promotional merchandise as reward. This creates that all-important engagement/loyalty feedback loop.
How can your business stand out in an ocean of competitors? Branded products can help.
An intricately designed, high-quality item leaves an unforgettable mark and separates you from competitors. In fact, 77% of consumers report usefulness as the number one reason they keep promotional products. So if you're designing branded products for the first time, make them something your consumers will actually get used to. Creating something thoughtful not only gets noticed but stays relevant as well.
Sustainability really matters in today's socially aware landscape. And your branded products can serve as an avenue to demonstrate your intentions.
Do this simply by selecting eco-friendly materials, reducing packaging waste or supporting fair-trade initiatives. Not only are you creating products but you're also crafting narratives of values for which customers feel passionately that companies must contribute. According to Nielsen surveys, global consumers strongly feel companies must help improve the environment. Adding sustainability touches not only attracts customers but also cultivates brand loyalists that really resonate with your ethos.
Branded products sound attractive, but do they justify the investment you'll have to make?
Well, absolutely. Here's how you can gauge it; measure return on investment (ROI). Monitor how well new branded product campaigns perform by monitoring website traffic, social media engagement and sales conversion rates. And take into account feedback as an invaluable way of gathering insights about customer perception and usage patterns for your branded product offerings.
In today's digital world of marketing, are physical products still relevant? Absolutely yet. In fact they can complement your digital efforts by sending thank-you gifts after virtual meetings have wrapped-up successfully. Because physical gestures stand out against virtual interactions.
These types of products are an ideal way to integrate seamlessly with online campaigns. Branded product sales become visible beyond just digital platforms and physical realms by posting photos of satisfied customers using your products on social media and sharing reviews online. Studies show that including them really does improve brand awareness and reach.
Don't think of traditional marketing vs digital; think of incorporating both into one harmonious strategy!
Now that we understand all aspects of branded products, let's focus on developing an effective strategic approach.
Planning and executing an effective branded product strategy requires some pretty careful thought. Here is a step-by-step guide for getting you underway:
By creating an effective branded product strategy, not only do you improve brand visibility but you also establish lasting and positive associations for customers with your product or brand.
Branded products have proven time and again that they're more than just giveaways. They're powerful tools for elevating brand presence, building customer loyalty and supporting the ethical values of your organisation. While incorporating branded products into your growth strategy may seem intimidating at first, being equipped with insights and taking an analytical approach will make the process simpler.
Ready to embark on your branded product journey? Whether you're an experienced entrepreneur or just starting out, branded products await your creative touch.
Share your experiences or ask any questions in the comments below. Remember, just one branded product could launch company growth to new heights.
