April 12, 2022
Initially, branded folders (also known as presentation folders) were used primarily for document organisation. But that was long before business professionals acknowledged the full potential these folders can bring to their marketing campaigns.
Presentation folders have since become one of the most effective ways for brands to showcase themselves. The folders are particularly beloved for being a low-cost, discrete form of business advertisement.
However, a little creativity is necessary for your branded folders to create the desired first impression. And that’s where this article comes in.
Read below for expert tips when designing branded folders for corporate events.
The internet has democratised access to branded folder printing service providers. A subtle online search will pull up tons of e-commerce companies that offer premium printing services. However, due diligence is critical in choosing a company that suits your business needs.
Pick an entity with a reasonably long industry presence and one that enjoys impressive reviews from its past clients. Understanding their printing technologies, shipping & return policies, and pricing plans is also prudent.
For over 15 years, Kiasuprint.com has established itself as the go-to platform for all business printing solutions. The company promises high-quality branded folder printing services at reasonably competitive rates. You can choose from multiple printing technologies, including digital, large-format, and offset printing.
The material on which your branded folder is printed impacts its aesthetics and durability. While there are multiple options to choose from, experts recommend premium, heavy-duty stock with at least 350 gsm (grams per square metre).
A 350 gsm paper is remarkably durable. The high thickness can also add an extra touch of professionalism to your branded folder.
For extended durability, insist on a material with a scratch-resistant finish.
Size may not mean much in some contexts, but it really does matter when designing your branded folder.
First, the desired folder should be large enough to house a variety of business documents, including voluminous ones like contracts. Experts recommend a folder measuring 9”x12.”
Size also relates to the fonts used for the branding materials. The prints, mainly your company’s logo, should be fairly visible across the room.
Every company has a name and contact information. Most also have a logo, imagery, tagline or catchphrase, colour palette, and preferred typography.
It would be excellent to incorporate all these branding elements into your presentation folder. However, that would depend on the available space.
Prioritise your company’s name, logo, slogan, and contact information. Needless to mention, the prints must be in your signature fonts and colour schemes.
Font size isn’t the only key typographical aspect to consider when designing your presentation folder. Pay attention to the font style as well.
Generally, the prints on your branded folders should appear in your company’s official fonts. If your business uses a variety of typefaces, opt for the most legible ones for your presentation folders. Arial, Calibri, Verdana, and Helvetica are excellent options.
You don’t want the recipient struggling to read your company’s name or contact information.
Most e-commerce printing companies will ask you to pick your preferred colours if you order presentation folders in bulk.
It’s intuitive to play around with multiple shades and hues.
But to maintain uniformity, it’s best to stick to the colours your company already identifies with. That’s particularly true for the colours used on the branding information.
Most presentation folders have glossy or matte finishes, each of which can significantly impact the folder’s performance and aesthetics.
Glossy finishes are beloved for their brighter sheens. However, that very feature makes them unideal for environments with intense light.
Matte finishes have better light-handling properties due to their muted appearance. Consider this option if designing a presentational folder for a high-end brand.
