August 10, 2023
Unique branding is among the factors that drive business success, and packaging can be a significant part of advertising your services and showcasing your quality. However, beating the competition can be challenging, especially for small businesses still trying to get the word out.
Custom boxes allow you to customise your packaging and can be an ideal way to advertise your business's services.
This article lists and explains the best creative ways to use custom boxes for your business. Please read on to learn more.
You should capitalise on seasonal themes and be creative by personalising your custom boxes with corresponding holidays. Each year presents an array of holidays with incredible marketing potential and can be the best time to brand your custom boxes. So, ensure that every graphic represents these events, whether Christmas, Valentine's, Halloween, or Thanksgiving. Such seasonal themes bring excitement, and the shopping spirit can be unusually high.
Personalised marketing is one of the most central strategies in most companies, and it works miracles. While it may apply in various ways, such as customised videos in emails or one-on-one product recommendations, your product packaging can also be viable.
Handwritten notes can be touching as they portray you as a caring and concerned service or product distributor. If possible, try identifying everyone who orders a product and mentioning their name on the notes you attach to your custom boxes. Personalised messages can be a clever way of showing appreciation to your customers for engaging you and your business.
Creating urgency in purchases can be a great strategy to get your products selling fast, and your custom boxes can always play a vital role. One way to achieve that is by offering limited edition products in custom boxes and creating special packaging that your customers may find challenging to resist. That may coerce them into impulse purchases, giving you an upper hand in driving sales over your competition.
Limited edition products you package on custom boxes may have the collector appeal, enticing new and regular customers. If possible, ensure that every product you include in your custom box mirrors the value you put on your customers. You can also personalise these custom boxes whenever a client orders some products.
Custom labels and logos add a professional touch to your mailing and packaging. Customers can quickly identify your brand when you print memorable and well-designed logos on your custom boxes. Customers can promptly trust you due to your professionalism and may get into a repeat purchase, potentially becoming loyal clients.
Custom logos and labels also improve your consistency across your packaging materials. That's essential in building brand recognition as it helps your customers develop a sense of familiarity and reliability over an extended span. Custom logo prints and labelling also help differentiate your business from your competition, and your customers may feel more enticed to pick your custom box on store shelves over others.
Most businesses now strive to ensure green practices in their production and distribution to reduce their carbon footprint. It's a moral high ground that also resonates with the vast customer segments, evident from how willing consumers are to buy sustainable products. Therefore, always ensure your custom boxes utilise recyclable and recycled materials to showcase your business's desire to be more ecologically friendly.
The good thing about using sustainable packaging is that it improves your company's reputation and endears it to your customer base. That can be good for business and help you convert single-time purchasers to long-term buyers. You'd also be doing the environment a favor if your packaging is eco-friendly by using recycled materials to create custom boxes.
An element of surprise can go a long way when presenting your custom box packages to your customers. Small gifts and inserts can do the trick as they may delight your customers, and such can include a handwritten thank you note or scratch gift card. These little gifts can speak volumes about your commitment to making customers happy.
You can use these inserts to your advantage by telling your brand's story and connecting with your customers. Moreover, you can use them to educate your customers about using your products or bring them up to speed with potentially new variants of the same products.
You can use your custom boxes to market an upcoming event, generating excitement among your audience. You can print the message on the boxes to get the word around and ensure none of your customers are up to speed and the first to know. Events like promotions and discounted merchandise you plan to offer should improve your business's reputation.
There's every good reason to use custom boxes when presenting products to your customers. This form of packaging can present unique opportunities to improve your brand's reputation and boost your marketing strategy. They're also essential to ensuring you remain more professional and enabling your customers to trust you fully.
