Video Content Ecosystem

I just wanted to share a little system with you that I use to 10x my content on a regular basis and leverage it.

It's called the Video Content Ecosystem

Here are the steps and the flow diagram to help explain it:

STEP #1 - Facebook Live Video

Record a FB Live Video around a topic title and 5 bullets no more than 5-10 minutes long

STEP #2 - Manage Videos on Facebook

Go to your FB page, click videos on the left-hand menu and then 'manage videos'.

STEP #3 - Download HD Video from Facebook

Download the HD version of whichever video(s) you want to re-purpose.

STEP #4 - Upload Video to YouTube/Vimeo

Upload the video(s) to YouTube and/or Vimeo

STEP #5 - Use Rev.Com to Transcribe Your Video

Set up and account with Rev.com and link up your YouTube/Vimeo account with Rev.

STEP #6 - Download the Caption File from Rev.com

Order captions of your chosen video(s) via Rev including the .srt, .txt and .vtt file formats.

STEP #7 - Upload Caption file to FB

Upload the caption files to FB. This is usually the .srt version of the file. If you've hooked up Rev to YouTube/Vimeo it will automatically publish the caption files to those platforms.

STEP #8 - Edit Caption file into a Blog

Open the .txt (transcript) file using Word or Google Docs. Post edit the file and split it out into appropriate headings and paragraphs.

5 mins of audio/video dictated normally equates to about 500 words once edited - i.e. about the size of a good blog article.

STEP #9 - Run the Blog Article through Grammarly

Run it through Grammarly to check to spelling and grammatical errors (if you register for the free trial and wait a couple of weeks they'll send you a 50% off an email...eventually).

STEP #10 - Repurpose Your Articles on LinkedIn

Re-post your new blog article as an article on LinkedIn, on your website blog and into a FB post (alongside your video). You can embed the video inside the post as well if you want to for extra SEO credits.

Alongside this import the article into Medium.com - which creates a DA90 backlink back to your blog, you can also re-use these articles within a LinkedIn Newsletter, Facebook Group, Facebook Page or as a long-form post in your personal Facebook Feed.

>>> BONUS TIPS

#1 - Send this process to your VA and get them to do it for all of your videos to save yourself even more time!!

#2 - The .vtt file is useful if you're creating an eLearning program on say Udemy, you've got the caption files ready for that platform then.

#3 - Plan out a chapter list at the start and do this x30 and you've got yourself a book!

The Importance of Video Content

Video marketing has emerged as one of the most effective ways to engage audiences. Despite its effectiveness, many small business owners still hesitate to incorporate video into their marketing strategies. The Video Content Ecosystem is a methodology designed to help you maximise your content marketing efforts by repurposing video into multiple formats.

Step-by-Step Guide to the Video Content Ecosystem

1. Create a Facebook Live Video: Start by recording a Facebook Live video on a relevant topic. Keep it concise, ideally between 5-10 minutes, and outline five key points.
2. Download Your Video: After your video is uploaded, navigate to your Facebook page, click on "Videos" in the left-hand menu, and select "Manage Videos" to download the HD version.
3. Upload to YouTube or Vimeo: Once you have your video, upload it to platforms like YouTube or Vimeo to expand its reach.
4. Transcription Services: Sign up for a service like Rev.com to transcribe your video. Rev offers human transcription, ensuring high accuracy, while Temi.com provides a quicker, automated option.
5. Edit Your Transcript: Open the .txt file in Word or Google Docs. Edit the transcript to create appropriate headings and paragraphs. Typically, 5 minutes of video translates to about 500 words of text.
6. Run Through Grammarly: Use Grammarly to check for spelling and grammatical errors, ensuring your content is polished.
7. Publish Your Blog Post: Convert your edited transcript into a blog post. Embed the video within the post for added SEO benefits.
8. Share Across Platforms: Post your new blog article on LinkedIn, your website, and as a Facebook post. You can also share snippets on Instagram or other social media platforms.

Bonus Tips for Efficiency

• Delegate to a Virtual Assistant (VA): Consider sending this process to your VA to save time. They can handle the transcription, editing, and posting tasks for you.
• Use .VTT Files: If you're creating eLearning content, the .vtt files from Rev.com can be used for captioning on platforms like Udemy.
• Plan for a Book: If you’re ambitious, plan out a chapter list and conduct 30 Facebook Lives. This can lead to a complete book by the end of the process.

Conclusion

The Video Content Ecosystem is a powerful strategy for maximising your content marketing efforts. By repurposing video content into various formats, you can enhance your online presence, engage your audience, and ultimately drive more traffic to your business. Embrace the power of video and start implementing these steps today to see significant results in your content marketing strategy.