October 3, 2023
Lead generation is critical to the success of any business. Whether you’re a budding startup or an established multinational, creating stellar marketing copies that can pique your readers’ interest and possibly result in click-throughs is imperative.
SaaS has emerged as a driving force behind lead generation campaigns. A study by WordStream found that companies that used business-to-business (B2B) SaaS-driven lead generation reported between 2.23% and 11.7% more success than those that didn’t.
This article shall highlight how SaaS-based lead generation may help scale your business to new heights. But first, let’s start from the beginning by understanding what SaaS marketing entails.
SaaS is an acronym for software as a service. It refers to a software licensing and distribution model in which digital applications are licensed on a subscription basis through centralised cloud-based platforms.
Software as a service is also known as on-demand software delivery, indicating how the hosted applications are typically availed. Alternative terms include web-based software and on-demand software.
Accessibility is the most outstanding benefit of software as a service. SaaS clients do not have to download and install software onto their computers or smartphones to use these applications. Instead, they can seamlessly avail the program through a web browser.
There’s also a long list of software accessible with a SaaS subscription. You can use the service with communication applications, accounting and payroll software, learning programs, etc.
Now, SaaS lead generation essentially entails using a SaaS service to generate consumer interest in your offerings.
The demand for SaaS lead generation among marketing teams has triggered a corresponding rise in the number of relevant service providers.
MyOutreach is a top recommendation if you’re looking for reliable SaaS lead generation services. The company promises quality leads that guarantee your return on investment (ROI). It specialises in B2B sales lead generation services, reducing how long you must wait before recouping your return on investment.
With MyOutreach, you’re assured that your marketing copies will reach the intended audience. The company’s impressive success record explains why it enjoys the confidence of renowned brands, including Veritas, Siemens, and Zendesk.
SaaS software are web-based services accessible through most internet browsers. Marketing teams do not need to install these programs to run successful lead generation campaigns.
SaaS applications are also compatible with multiple operating systems. Whether your company primarily uses Windows, macOS, or Linux, you can trust the programs to run smoothly.
The software even works with mobile devices, including Android and iOS phones, making them suitable for small businesses that still lack sophisticated computer systems.
Recent statistics indicate that about 60% of all online searches are conducted through mobile devices. Some industries, such as food & beverage, register even higher mobile searches.
So, it’s important for any business to optimise their websites for mobile devices. Part of that entails using mobile-friendly SaaS applications.
Not only is SaaS software compatible with different mobile operating systems. These services are designed with mobile users in mind, making them excellent for on-the-go marketers.
Most subscription-based lead generation software has a global reach, allowing you to target leads in overseas markets.
SaaS applications can quickly analyse each market to determine the likelihood of generating quality leads. They’re smart enough to speak local languages and comprehend consumer dynamics based on demographic factors like age, employment rate, and sociocultural aspects.
Such information can be instrumental in cluing your marketing team on how to sell to prospects in specific overseas markets.
Using SaaS for lead generation eliminates upfront costs associated with software purchase and installation. You don’t need to worry about software upgrades and maintenance fees either, as these usually happen with no additional cost to your subscription.
The fact that SaaS lead generation services require no downloads further eliminates the need to spend thousands of dollars on computer hardware. Their on-the-go access means you can work with remote marketing teams, reducing the overhead of running an on-premise sales and marketing office.
Moreover, the pay-as-you-go model provides excellent value for money by allowing your business to only pay for the services it requires
Lead generation is not time-bound. You could launch a marketing campaign early in the morning or late at night, depending on your prospect’s location. Therefore, you need a lead generation tool to deploy whenever required. And that’s where SaaS services come in.
Remember that SaaS software requires no download or installation. As such, no time is wasted in getting the program up and running. All you require is your computer or smartphone and a stable internet connection.
Since your business isn’t directly responsible for SaaS maintenance and upgrades, downtimes are also few.
SaaS lead generation lets you choose a software program that suits your business needs.
There are usually several packages to pick from, depending on your short- and long-term marketing goals.
Even more interesting is that you can upgrade or downgrade your usage plan without prior notice to the vendor since SaaS applications are externally hosted.
SaaS has revolutionised the way businesses conduct their lead generation campaigns. The secret is to invest in a lead generation program with a proven success record. Fortunately, there's SaaS software for every business, irrespective of its scale and industry. You only need to define your lead generation goals to pick an application based on those objectives.
