January 18, 2024
The ability to buy something online without having to spend time going from store to store has changed the way we live today. We need to see what’s new in our favourite store, we’ll go to their website. We need a new pair of shoes, but we don’t know what we want, so we swipe through a few online profiles. It has never been easier to see what stores have in their range. The prerequisite for this is for that brand to have a website, especially one optimised for e-commerce.
But, having an e-commerce website is more than just registering the domain. You still have to figure out how to be competitive and accessible in a highly competitive niche. Most brands that sell a service have decided to step into the e-commerce waters. So, it has never been more important than it is today to optimise your online store for search engines. Let’s see how you can climb up the ranks in Google search engine results page and dominate your niche.
The first step to increasing organic traffic for your e-commerce brand is through building a strong brand name. In other words, you need to implement brand-building strategies into your entire marketing strategy. This will go hand in hand with your SEO effort, but you need to ensure your brand is reputable among your target audience.
What will set you apart from other similar brand? How you approach the way you present each product. If it’s just as simple as the description provided by the manufacturer, you may lose an opportunity to gain a competitive edge. Prioritise creating detailed product descriptions as these are equally essential for both SEO and user experience. It may be easier to use manufacturer descriptions, however, these may be seen as duplicate content and harm your rankings in the end. Instead, work on writing compelling descriptions that incorporate primary and secondary keywords. Keywords are essential for SEO and ranking higher in your niche.
Website speed is very important from a variety of perspectives. The most important one you should never ignore is the Google ranking factor. User experience is very important as Google favours websites that are very easy to navigate and with fast loading times.
There are many reasons why your website fails to load under three seconds so this may be the case for professionals. A skilled SEO team like the one you can hire at SEO Services Sydney will audit your website and help suggest areas of improvement. These may include fixing large images, using browser caching, optimising on-page elements, eliminating unnecessary plugins and much more. Each audit is website-specific so each one may require a different set of action steps.
With e-commerce, you have to have proper images as these showcase your products. It’s great to have images of products, but it’s even better if these are so-called lifestyle images. If you can have people wearing or showing the products, it will create a sense of what it would feel like wearing a piece of clothing or just using the products.
All images have to be properly named, as this can significantly impact your SEO. Firstly, all images should be optimised for quick loading times without compromising quality. Secondly, add adequate alt text to all images and visual elements. This makes it easier for search engines to read the images and index them correctly. Use relevant keywords in the alt text but avoid keyword stuffing.
The URL structure of each page has to tell exactly what is on the page. Therefore, ensure the URL structure is logical. With just a glance, users will know that they are on the right page. This is important for both the search engines and users. Also, make sure the URLs are short and include one relevant keyword. But, the keywords within the URL have to be mentioned within the content as well. Don’t use any special parameter or a character within the URL if you can avoid it.
It has to be responsive
The best tip to make your e-commerce more SEO-friendly and ensure it can rank better is to make it responsive. A responsive website is both desktop and mobile device-friendly. In a nutshell, having a mobile-friendly website is non-negotiable, especially as most searches are coming from a mobile phone. Each search from a mobile phone is a potential visit to your website. This is also important as Google favours the mobile version of the website over any other one. Mobile optimisation is crucial for SEO success because of Google’s mobile-first indexing.
When a user lands on your website, you should ensure he stays for as long as possible. This is where the internal linking structure comes in. A strong internal linking structure helps search engines understand the hierarchy and relevance of your pages. Internal links serve as a guide, guiding users through ink to related products, categories, and informative blog posts. Also, internal links are useful to help users discover other web pages and your content as it can also boost the ranking of your important pages.
Customer reviews are a tool you should leverage to boost all of your marketing efforts. They are not just a signal of trust for potential and existing users, they can also help build trust for SEO. Motivate users to leave a review through discount codes or any other incentive. Once satisfied users leave reviews, you can use them on your landing pages as social proof. Every positive review is a fresh piece of content that can spark social engagement and also contribute to your search engine rankings.
Lastly, don’t forget to regularly audit your website for areas of improvement. The world of SEO changes constantly, with new updates, so regular audits are a necessity. These will help you identify problems fast and fix them without hurting your rankings.
Also, read: registered business address
