The Business Mistakes Manifesto - Part 2 of 5
Today it's the turn of the Marketing Mistakes...how many of these are you making!
- You think Marketing is your website, youtube, social media, blogging, networking, twitter, facebook ads etc
- You think the Internet should make marketing easy
- You aren’t researching your target market
- You are not being consistent
- You are measuring the wrong KPI (i.e. sales versus leads)
- Your content is B.O.R.I.N.G. (bland, obvious, repetitive, irksome, negative, gaps)
- No nurture – “BUY MY SHIT”
- You aren’t spending any money on marketing because you can “do it all yourself”
- You are trying every shiny marketing thing…but none of them are working