August 5, 2024
In this digital networking world it’s easy to overlook some of the tried and tested methods. Business cards are the cornerstone of any marketing strategy, and still have a valuable part to play when we meet and greet our customers face to face. Beyond contact details, business cards represent a tangible representation of many things, such as brand recognition, a representation of brand values, and a symbol of quality, if done right. When used in conjunction with digital networking strategies, business cards become an even more potent strategic tool. Let’s take a look at their role in networking.
In an ever more competitive global marketplace, establishing a professional identity is crucial to getting the right kind of attention when you’re networking. Projecting the right image will make all the difference in getting you, and your brand, noticed, remembered, and contacted, Business cards can help with this, and are a fundamental starting point to take people on your brand journey, especially at networking events such as fairs or expos where you may be cold-calling potential clients.
The way your business card is produced and designed can speak volumes — think of it as an extension of yourself, it should reflect the way you present yourself in person, as well as carry a succinct but effective brand message.
Far from being an outdated anachronism, a business card is a vital networking tool, and projects more than meets the eye. Much like other printed materials which hold marketing power, the business card can be used effectively in conjunction with many digital strategies, and is still an indispensable networking tool. Here are some of the main reasons why you still need an expertly made business card.
The act of physically handing over a business card creates a more personal and memorable interaction. This tactile exchange often leaves a lasting impression, setting the tone for future interactions. The card makes your professional image tangible, and offers a glimpse of the professionalism and quality of your brand.
Any networking event involves meeting a large number of people. Having a business card that is easy to read, well designed, and professionally printed will increase your chances of being remembered and contacted.
We can’t emphasise this enough — your card is a symbol of your brand. No matter how good an impression you create in person, a sloppy and poorly printed card reflects badly on your business overall. Printing your own business cards without professional guidance can lead to subpar quality and diminish your brand's credibility. A well crafted card shows you’re professional and detail oriented, and will reflect well long after your meeting is over.
Although contact details are a click away on LinkedIn or other networking sites, many still flip through their business cards to find information. Cards provide a hassle free way to share all the pertinent information in one place, and assuming your branding and design are up to par, you should be easy to find.
We’ve established the importance of business cards when it comes to networking. It follows that you’ll need a card that is well designed, beautifully branded and printed while also containing all relevant information. Here’s what to think about:
Your business card should match the overall design concept of your brand in terms of colour and logo. Bear in mind that you may need to adjust sizes and fonts to maintain legibility compared to some of your other marketing materials, digital or print.
There is no point having an illegible card — we mentioned font adjustment, but layout is also important to ensure clarity of information. The arrangement of text should scan logically, and should be organised hierarchically, i.e., your name and title larger than contact information.
Now isn’t the time for a lengthy brand mission statement. Include only essential contact information such as your phone numbers, email, and website address. Too much clutter will make these harder to read and less likely to be used. If possible a social media handle will help to foster online engagement, so include this if relevant (and if it doesn’t compromise the overall design concept and legibility).
Make sure you have your card well printed on thick, quality paper or card. The ink and paper quality make a huge difference in projecting an image of your brand that is memorable and reliable.
So, business cards still have a huge role to play when it comes to networking. The power of a well printed, well designed, and well thought out card pays dividends when it comes to driving new business, and applying a personal touch all important in today’s marketplace.
