July 23, 2024
I love playing pickleball, so I started to wonder whether I should setup a pickleball business that showcases my love for the game, but also generates meaningful revenue.
Two of the biggest things to consider when starting a business is to identify real problems and also engage your network. Those are important, but harnessing your passions is also extremely important, which is often what I first think of.
What I noticed right away was the lack of good pickleball material online to help others who were trying to improve their game.
So, I started to engage my network, including my wife, and that is when I thought it would be helpful to go through these 4 points with you if you are deciding whether to start a pickleball business too.
I found that knowing your market is crucial. You need to understand who your customers are and what they want. Are you targeting beginners or experienced players?
Do you plan to sell equipment, offer coaching, or organise events? Or, for example, are you looking to write blog posts covering such topics as best pickleball practice equipment where you can test products and provide affiliate links to the best equipment you can find.
Research the local pickleball scene. Check out competitors and see what they offer. This will help you find your niche and stand out.
Location is key for any business. For a pickleball business, it's even more important. I recommend finding a place that is easily accessible and has enough space. If you're opening a facility, make sure there are enough courts.
Think about parking and other amenities. If you’re offering mobile services like coaching, choose areas where pickleball is popular. The right location can make or break your business.
In today’s digital age, having an online presence is essential. I found that a well-designed website and active social media profiles can attract customers.
Use SEO techniques to make sure your website appears in search results. Share engaging content about pickleball tips, news, and events. This will help you connect with your audience and build a loyal customer base. Consider creating a blog or YouTube channel to share your expertise.
Quality matters in pickleball. Whether you’re selling paddles or running a facility, investing in good equipment is important. I’ve seen how using top-notch gear can enhance the playing experience. For example, if you want to create a training business, you may want to purchase a top portable pickleball net that you can place at your home.
Research the best brands and products. If you’re offering rentals, keep your equipment in great condition. Quality equipment can set you apart from competitors and keep customers coming back.
Financial planning is crucial. I learned that having a detailed business plan helps. Outline your start-up costs, ongoing expenses, and revenue projections. Consider how you will fund your business.
Will you use savings, get a loan, or find investors? Be realistic about your financial goals and prepare for unexpected costs. Having a solid financial plan can make your business more sustainable.
For example, if you create your own pickleball paddle, you may want to research the financial costs of getting that paddle USAP approved.
Customer service can make a big difference. I’ve found that treating customers well keeps them coming back. Train your staff to be friendly and helpful. Listen to customer feedback and make improvements.
Offering great service can turn customers into loyal fans who recommend your business to others.
This can be difficult because good customer service is not cheap. But, in my previous company, it was well worth it as I believe this created much more word of mouth referral traffic.
Pickleball is evolving. Staying updated on the latest trends can keep your business relevant. I recommend joining pickleball associations and attending events. Follow industry news and connect with other professionals.
This will help you stay ahead of the competition and offer the best to your customers.
Marketing is essential for attracting customers. I suggest using a mix of online and offline strategies.
Use social media ads, Google Ads, and email marketing to reach a wider audience. Host local events, offer free clinics, or sponsor tournaments. Networking with local clubs and organisations can also help.
Effective marketing can boost your visibility and attract more customers.
Conclusion
I decided to start a pickleball business after identifying a problem, engaging my network, and harnessing my passions. That said, it’s not for everyone.
Hopefully this guide of 8 things to consider when deciding whether to start a pickleball business will help you in your journey.
