December 18, 2023
If you are just starting out as a website owner, you are most probably having a difficult time building a strong backlink profile for your website. Most website owners will agree that out of all the SEO efforts, building a robust backlink profile is the toughest.
Backlinks are great for your website but require a lot of time and effort. But what if we say that you can actually build backlinks for free? Yes, you can if you know about the strategies mentioned in the article below. So, let us learn about them one by one.
Backlinks are your website’s links that are added to other websites. In this practice, when a user visits the other website and clicks on the link mentioned in their content, the user is taken to your website. Backlinks are great because they allow you to stay on par with your competitors. This is why there are numerous tools available to help check your competitor's backlinks. For instance, Boogle is a 100% “done for you” platform that allows you to track the backlinks that your competitors are targeting.
Another thing to know about backlinks is that their quality and quantity allow you to rank higher on search engines. So, if you have better quality and quantity of backlinks, you have a higher chance of ranking.
Backlinks are one of the top digital marketing strategies that help you get organic traffic and enhance your website ranking. However, getting backlinks for free doesn’t mean that you don’t have to put in your efforts. Free means that you don’t have to invest your marketing budget in building a backlink profile. Let us look at how you can get backlinks for your website:
Guest posting is a tried and tested way of getting backlinks to your website. Many websites that are related to your niche may accept backlinks in return for well-written content that will help their website gain traction. So, you can provide these sites with valuable and informative content to publish on their website and, in return, ask them to add your site’s backlink to the body of the content. Doing so will help you raise brand awareness and gain traffic to your website while ensuring that the publishing website also has good content published.
There may be some instances where a website mentions your brand without actually adding a link to your site. In this case, feel free to contact them and request them to add a link to your website. The publishing website may often not accept requests, but it is always worth trying.
Also, if the website has a link to one of your pages added in the mentions, ensure the link works. Backlinks to broken sites do more harm to a website than good. In this case, ask them to replace the link with one that is actually working.
If you build a strong network of partners and associates, you will have numerous opportunities for backlinking. You can ask these partners to add a backlink to your website.
However, remember that in an attempt to build backlinks, you can’t just ask your partner to link to any page on your website. The content must be contextually relevant in order to have a positive impact on Google search results.
If you have a great piece of content, why not repurpose it? Go through your website to find a piece of content that is working really well. The content must have a good amount of organic traffic. Now, write blogs related to the winning content topic on different publishing websites and add backlinks to this winning piece of content.
If you want backlinks for free, you have to put yourself out there and utilise every possible way to advertise your brand. One way to do so is by asking podcast publishers to interview you.
Podcasters are also most likely looking for new podcast ideas, and by approaching them, you make their job easy. Remember that even here, relevance is the key. So, make sure that the podcast that you appear on is related to your niche. Once you have appeared on the podcast, ask the publisher to add a link on their website or social media post to your site.
Focus on finding publication sites that will be interested in adding your backlink. For this, use Google to find publishing websites that are relevant to your niche. Now, if they seem like a good fit, visit their website to find out their contact information. After this, reach out to them requesting to add a backlink on their site to your page. Some publishing sites will readily accept your request, while others may instantly reject it. However, you must continuously find sites and pitch them your request to succeed in this approach.
Sometimes, good things do come for free. All you need to do is put in your time and effort. So, if you are a new website owner who is struggling to manage the digital marketing budget, you can try the methods mentioned above to build a quality backlink network for your website without having to spend money.
