Key Managerial Roles in a Digital Marketing Company

There are different managerial roles in a digital marketing company. A  digital marketing agency in the startup phase can’t survive without an efficient manager's role. Each organisation does struggle at the start up stage as operational expenses are normally higher compared to the initial investment.

To grab maximum revenues it is essential to hire talented managers. An innovative team is key to the productivity of your organisation. Organisations do outsource the services of the experts outside their organisation.

There are different managers in a digital marketing company.

Digital Marketing Manager:

A digital marketing manager is the driving force of a digital marketing team. A digital experienced digital marketing expert. His basic duty is to develop the marketing strategies and to implement them. A digital marketing agency for startups also defines the role of various employees in the organisation.

Scope of the Responsibility:

The scope of the responsibilities of the digital marketing manager is huge, we are going to describe some of the key roles of his responsibilities:

1. Website Marketing Campaign: To manage the whole website marketing campaign.
2. Contact and Communication: Manage the contact and communication with prospective customers.
3. Tracking and Monitoring: the ongoing sales and digital marketing strategies.
4. New Product and Services: Managing the whole marketing campaign, and how to launch the new product and services in the marketplace.

The digital marketing manager does need to manage their time. The need to divide each project into interrelated activities. has developed different tools to plan the time according to a plan.

SEO Manager:

The SEO manager is managing the SEO campaign of your organisation. SEO is an effective way to boost sales of your product and services. An experienced SEO expert makes strategies to rank your Website in Google Ranking.

Scope of Responsibility of SEO Manager:

The different responsibilities of SEO managers are:

1. Developing SEO Strategies: Developing and executing SEO strategies and keeping a close eye on their response.
2. Search Engine Ranking: To improve the search engine ranking of the website
3. The Choice of Content: Continuously improve the website content and develop strategies for interactive content
4. Keyword Research: The SEO Manager is responsible for the keyword research. Optimising website content according to the current Google trends.
5. Building a Team: Developing and managing a team of SEO specialists

Social Media Manager:

Social media managers have to manage social media marketing. They need to manage the various groups on social media. They keep constant communication with the clients. They can also outsource employees to complete a discrete project. Some organisations outsource the services of a social media manager.

The Scope of Responsibility:

The social media manager has the responsibility for the company's social media interaction. The digital marketing agency for startups does require a professional social media manager. The social media manager tries to build a network with its communication.  

• Planning campaigns: The social media manager is planning the social media campaign. They also need to develop the Key Performance Indicator(KPI).
• Content Analysis: It is the responsibility of the social media manager to analyse all the visual content. The manager needs to specify which content is good for the advertisements on social media.
• Posting content: The Social media manager posts the content and searches for their outcome in the form of satisfaction of clients.
• Engaging with customers: Keeping close contact with the customer, and resolving the customer's queries. Social media managers also respond to comments and reviews by customers. The s are quite helpful in tracking billable hours, making it easier to generate accurate invoices for clients.
• Analysing data: Analysing the engagement data, and statistical data of a campaign result. Analysing engagement data, campaign data, and web traffic metrics
• Monitoring Trends: Monitoring the latest trends in the market and building brand awareness.

The digital marketing agency in startups do require professional managers, so they are able to cross the break even at a reasonable time. This is essential to achieve the organisational goals and objectives by reducing the operational cost. Organisational performance can be improved by becoming more effective in minimal resource utilisation.