April 12, 2022
Social media is an important aspect of any digital marketing strategy. These platforms are ideal for engaging with your audience and spreading brand awareness. However, as with any marketing strategy, it comes with its own challenges and pitfalls. In particular, managing multiple accounts can be a significant hurdle.
Effectively managing multiple accounts relies on specialised tools such as automation software and proxy servers. Let’s take a closer look at how to manage multiple accounts on social media for better engagement.
Having an omnichannel presence is vital for businesses that want to be seen. Your audience is likely varied and doesn’t all frequent only one social media platform. Good marketers know that they need to be where these individuals are to reach the most people. This means creating content on many different social platforms that you know your audience frequents.
This doesn’t mean you must have an account on every social media platform. Rather, it means you must research which channels your audience prefers and prioritise a few. For example, if your audience is mostly on Facebook, TikTok, and YouTube, focus on creating a strong presence on those channels first.
While this isn’t the case for every single business, in some instances, brands can benefit from having multiple accounts on the same platform. Creating multiple accounts on the same platform allows better segmentation and targeting. It enables you to communicate directly with the right members of your audience.
For example, if you have a department store with many different departments, you might consider creating an account for each department. Why would you do that? This makes it easier for you to target your content better, increasing your engagement. Perhaps you’re interested in men’s clothes but not gardening or kitchen products. If each department is segmented, you can get all the content on men’s clothes you want without having to sift through kitchen and garden stuff.
Managing multiple accounts can be time and resource-intensive, not to mention the challenges with account limits. Let’s take a look at a couple of simple strategies to help you manage multiple accounts.
Start by creating a content plan for your digital marketing strategy. Include all the platforms as well as advertising campaigns to ensure a well-rounded approach that targets your goals. In the content plan, specify the type of content you need for each channel and whether content should be reworked or created from scratch. Make sure to include any vital information such as call-to-action (CTA), targeted keywords, posting date, and more.
Creating a content plan can seem like a complex task, and looking at examples can be overwhelming. However, it can be as intricate or as simple as you need it to be as long as it contains all the vital information. However, ensure your strategy is flexible enough to accommodate any minor changes driven by performance insights and analytics.
Automation can be a real lifesaver when creating an efficient multi-account marketing strategy. With these automation tools, you can create your posts and schedule them across all the platforms you’re targeting. This streamlines the process immensely, as you don’t have to jump between the different platforms and create posts on each one. You also don’t have to worry about forgetting to post at the ideal time of day because you got busy as the posting is scheduled.
Most social media platforms only allow a handful of accounts to be created by the same IP. Once you try to create more, you will receive an IP ban that blocks access to your accounts. This can be very damaging to your reputation. However, if you use a proxy server, you can avoid this challenge because the proxy assigns a new IP to your connection. As such, you simply change IPs for each new account you create. In addition, a proxy server will also make any automation tools you use more efficient by keeping them from getting blocked.
Never underestimate the power of analytics. By monitoring your analytics, you’ll be able to gain valuable insights into your marketing strategy. You’ll be able to see which types of content perform better on which platforms. You’ll be able to see what times your audience is most active on the various platforms. All of this, and more, will help you refine your posting strategy and make informed posting decisions.
Perhaps your audience on TikTok prefers short-form videos, but on Facebook a striking image with humorous content performs better. Understanding these finer nuances in your analytics will help you create a truly engaging multi-account approach to your marketing.
Improving engagement and reach is essential for businesses that want to be seen by their audience. Social media marketing can be a great way to boost your presence and get your content in front of your target audience. The best way to do this is to ensure you create a content strategy, use automation tools and a proxy server, and continue evaluating analytics for hidden insights that improve your strategy.
