September 26, 2022
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Whether you want to increase eCommerce sales during the holidays or improve your overall marketing efforts, it’s impossible to get the most out of your campaigns without teamwork. In fact, misalignment just between sales and marketing teams costs companies over $1 trillion.
For companies that do align effectively, there are massive increases in average growth. You’ll instantly see a 20% increase in annual revenue rather than a 4% decline found in other teams.
However, your ability to keep your team aligned starts with you. Are your employees taking your company goals or values into account when creating campaigns? Are there signs of a toxic work culture buried underneath missed deadlines? If so, you and your team can start there.
In-office and remote teams alike can collaborate effectively if they have a strong leader and consistent workplace policies.
Here are 5 ways to keep your team aligned with your goals.
Business owners and entrepreneurs wear many hats, which can make them lose sight of their personal and professional goals. If you're currently in charge of marketing but you don't have the time or expertise to make effective campaigns, hire the right digital marketing director.
A digital marketing director can do everything from email campaigns to public relations, and they can even research your marketing niche. With one of these professionals at the helm, you won't have to worry about increasing brand awareness, managing marketing teams, or keeping up with trends yourself. A great marketing director can align your workforce under one vision.
A positive and healthy work environment is essential if you want to boost employee retention, morale, and productivity. If your employees are completely disconnected from work because workplace conditions are suffering, they won't feel motivated to try harder than they have to.
Employees need feedback, benefits, fair wages, work-life balance, and low stress to thrive at work. You should also find out your employee's individual goals and align them with your own. But first, you need to know what you want. What do you want to see at the end of campaigns?
The answer to that will depend on your professional goals. Once you know what they are, you can apply relevant metrics to your content marketing, SEO, and other marketing initiatives.
Teams can't operate without consistent collaboration, discussions, and the sharing of mutual knowledge. Weekly meetings can help get the ball rolling, but they aren't enough. You need to build collaboration into your business's foundation and reject unhealthy competition right away.
The best thing to do is set goals based on how your competition is fairing. For example, if a competitor hits 2000 website views a day, ask your staff to aim for 2001. It's much easier to align teams when they aren't fighting amongst each other for rewards, promotions, or benefits.
But above all, make sure you listen to your workers. Teams should be allowed to brainstorm their thoughts and look for creative solutions to challenges, as this motivates them to work hard.
One reason why employees fail to stay aligned with digital marketing goals is a lack of visibility. If marketers don't know what they should promote or when, the entire campaign falls apart.
Too often, digital marketing tasks are siloed. Digital marketing tools can break them apart and turn them into individual tasks, which helps them keep track of deliverables and deadlines.
Your organisation will need a mix of social media, email, SEO, conversion optimisation, lead enrichment, landing page, lead capture, and graphic creation tools. You can integrate them with project management dashboards, like monday.com, to make sure everyone stays in the loop.
The majority of your prospects are active on social media, so it makes sense to turn your employees into influencers. With proper training, you can allow your teams to post original content. For now, they can share your own brand-focused media on their personal accounts.
When your teams are constantly exposed to your message and relevant media, they're more likely to pay attention. This makes them more aware of your business's marketing goals.
Your marketing goals should include developing relationships, building trust, and driving sales. Employees can act as branding ambassadors that help on-the-fence customers make the right choice. Plus, engaged employees attract other high-quality talent and decrease turnover.
Misalignment, especially between sales and marketing, can lead to significant revenue loss. When your teams are aligned, you can see substantial annual growth, as everyone is working together towards the same clear objectives, making your campaigns much more effective.
You should start by looking at your workplace conditions. A healthy environment with fair pay, a good work-life balance, and regular feedback is the foundation for a motivated team. If your team isn't happy, they won't be engaged with your goals.
Make collaboration a core part of your company culture. Hold regular meetings, but also create an environment where brainstorming and creative problem-solving are encouraged. Set team goals based on external competition rather than creating internal rivalries for promotions or rewards.
A mix of tools can improve visibility and keep everyone on the same page. Project management dashboards like monday.com, combined with specific software for social media, SEO, email, and lead capture, help break down tasks and track progress effectively.
A business coach from a firm like Robin Waite Limited can provide an external perspective to identify underlying issues in your workplace culture or strategy. They can help you define clear goals and establish processes that foster better communication and collaboration across your entire team.
