October 26, 2023
Starting an e-commerce business is hard enough but the real challenge comes with the need to feed your sales teams with qualified customers. You won’t be able to do that if no one knows your brand and the solutions they need exist in the first place. This makes the perfect case for investing in a robust online presence.
You can’t build a customer base when your business’s name doesn’t come up in Google’s or Facebook’s search results. Now that customers are more well-informed than before, opting to learn more about a business online. For this reason, you need to put time, resources, and effort into building your e-commerce brand’s visibility. Here are a few things that should help you get started:
The first thing you will need to do is to make your online store easily searchable. This may prove to be complicated since Google’s search algorithm yields countless results for keywords related to your business. You can work around this complexity by ensuring your e-commerce website is awarded a higher domain score.
This would mean improving its loading speed and creating a more navigable layout. It also matters to optimise your web pages for high-value keywords and invest in link-building campaigns. If you're not sure how to make your website more search-friendly, consider solutions such as Break the Web’s Shopify SEO services to help you maximise your e-commerce brand’s visibility.
Having a Facebook and Instagram account is not enough to help your business build traction. You will need to use it daily to post good content and engage with your audience. Your social media marketing efforts can yield the best results only when it’s constantly active. Consider posting a minimum of three times a week and create content catering to the latest trends.
You can also use your social media presence to highlight reviews coming from past customers and answer questions through the comment sections of your posts or direct messages. Through consistent activity, your e-commerce brand will initiate conversations, stay relevant, and engage users who are unaware of your brand.
When it comes to visibility, your brand needs to double down on content marketing. Considering your target audience is composed of people with different browsing behaviours, you will need to come up with a content mix that personalises your messages. In addition to posting on social media, you can also start a YouTube channel that contains tutorials and reviews of the products your brand carries.
You can also opt for downloadable materials such as brochures and start a pay-per-click ad campaign that lets your business show up on ads featured in Google’s Search Network. Through a multichannel strategy, your business becomes a familiar name in your niche or industry, allowing for greater brand recall.
If you aim to increase your ecommerce business’s online presence, make sure it stays visible. It also matters to know if your activities maximise the time and money you invested. To do that, you will need to constantly monitor key metrics across all channels.
For social media, check out how well it performs based on the engagement rate and the number of reactions and comments it gets each day. When it comes to your online ads, focus on the number of impressions and conversions your campaign has produced. Analyse these metrics and check if these channels are producing the best returns.
For your e-commerce business to prosper in today’s arena, make sure your online presence is strong enough to keep existing customers engaged and bring in new ones as your brand becomes a familiar name.
