Dominate Your Doorstep: Forget Global, Conquer Local SEO in 2024

Imagine this: you run a killer taco truck, famous for its melt-in-your-mouth al pastor. But your delicious creations are a secret – only those who stumble upon your truck can experience your culinary magic. In the digital age, that's the risk local businesses face without a strong online presence.

You've heard of SEO (Search Engine Optimisation), the magic formula to rank high on Google. But with millions of websites competing for attention, is the global SEO game even worth it for your local business? Maybe! But here's the secret weapon you need: Local SEO.

SEO vs Local SEO–Unveiling the Mystery

Think of SEO as the billboard on the digital highway. It helps people across the country (or even the globe!) discover your website when they search for something related to your business.

Local SEO, on the other hand, is like setting up a brightly lit sign right outside your company. It attracts customers specifically in your area searching for specific businesses. Law firms, restaurants, hairdressers, you name it. Any local business can join the local SEO world. 

The Maze of Digital Marketing: Why Local Businesses Need a Different Approach

The digital marketing landscape can feel like a vast labyrinth, especially for local businesses. Maybe you dream of having a franchise at some point, but using global SEO strategies for your company isn't always the best option. 

Let's use the taco truck scenario: You don't need to compete with national chains or restaurants with hundreds of locations. Your ideal customers are those hungry residents within a few miles, craving an authentic and delicious taco experience. That's where Local SEO shines – it's your digital map, guiding potential customers straight to your delicious al pastor.

Where the Road Splits: Local and Global SEO Differences

We have highlighted the main item that sets these digital marketing strategies apart: one targets a wider audience, and one focuses on the people in your city. But what about any other differences? Let's take a look: 

Keyword Approach

Global SEO and local SEO need you to use keywords since these are part of what helps you show up on organic search results. That could classify as a resemblance, right? And is, but you'd be surprised at the approach you must have with each one! 

Global SEO relies on general keywords, and local SEO needs you to implement local keywords. It might sound a little redundant at first, but once you dive into it, it can be quite an impressive difference. 

Think about this: a corporation like Nike wouldn't use the same keywords as a local sports shop. If the local sports shop used the corporation's chosen keywords, their organic SEO results could be good, but not great. In fact, they would most likely struggle to show up on local search results. 

 However, if the sports shop changed their target keywords for ones with local intent like "running shoe shops in [city]" the results would improve significantly. Same strategy, different approaches. 

Website Optimisation

While SEO optimises your website for overall relevance to search engines,  local SEO goes a step further. It ensures your website content, online directories, and social media profiles prominently display your location (city, neighbourhood) to connect with local searches.

Think of it as adding a giant neon sign that says "Delicious Tacos Here!" or "High-Quality Running Shoes Right By You!"  to your website.

Local Directories

Not as crucial for traditional SEO, local SEO thrives on getting your business listed in relevant online directories like Yelp, Google Business Profile, and local community websites.  These directories act like local phonebooks of the digital age, and ensuring your business is listed with accurate information and enticing photos is essential.

Today's Credibility Card: Reviews

Reviews are important for both SEO and local SEO, but they hold even more weight for local companies.

Positive reviews from satisfied customers on Google Business Profile and similar platforms significantly influence local search rankings and customer decisions.  Not to mention these are extremely important for tools like Google Maps. as these can help you rank higher, too. 

Spice Up Your Local SEO Strategies with These Easy Steps

You know it by now, the difference between local SEO and global SEO is astronomical when it comes to helping potential customers find your business and gaining visibility in local results. Here are some easy things you can look into to take your local SEO efforts to the next level: 

•  Competitor Analysis: Check out your local competitors' websites and social media profiles. What keywords are they using? Did they claim and optimise their GBP? What about their local listings? This can give you valuable insights into the local search landscape.
• Optimise your Google Business Profile: The best way to stay on potential clients' radar and to ensure people learn more about the product or service your company offers, is to have a fully optimised GBP. Make sure to add accurate, up-to-date business information, and high-quality photos. Don't be afraid to ask your customers for some reviews, and answer them once they are posted. 
• Conquer the Local Directories: While GBP reigns supreme, don't underestimate the power of other local directories. Think of them as additional digital bulletin boards where you can spread the word about your business.
• Content is king here, too: Create engaging content that showcases your expertise and establishes you as a local reference for your industry. By consistently creating high-quality, local-focused content, you not only engage with potential customers but also demonstrate your commitment to your community.
• Ask for help when needed: You might find it hard to manage your GBP, stay on top of relevant local search queries, and create and launch successful SEO campaigns. Don't worry!  You can search for a digital marketing agency with a focus on local SEO. There are agencies whose SEO experts can help you take your business to the next level, so don't hesitate to reach out to one when needed. 

Wrapping Up 

Implementing these simple steps is your first bite out of local SEO success. Remember, Local SEO requires time and effort, just as global SEO does. By consistently refining your keywords, maintaining a stellar online presence, and building a strong reputation through positive reviews and engaging content, you'll transform your business from a hidden gem to a local legend. Thank you for reading!