April 12, 2022
In the fast-paced world of major trade shows, simply being there is no longer enough. Brands need to cut through the noise, and that’s where custom trade show displays have become game-changers. They do more than just put a brand on the map; they redefine what it means to stand out, pulling in attendees and creating memorable moments. Here’s are some case studies from brands that have used creative trade show display solutions to their advantage:
Goal: Coca-Cola aimed to enhance brand engagement at the 2022 National Association of Convenience Stores (NACS) show.
Solution: They created an immersive experience by constructing a massive custom display booth that replicated a convenience store. The booth featured interactive touchpoints where attendees could sample new products, experience their vending technology, and engage with augmented reality (AR).
Outcome: Coca-Cola was able to attract a large audience, enhancing their relationship with distributors and retailers. The interactive experience made the booth one of the most memorable at the event, reinforcing brand loyalty and driving product awareness.
Goal: Tesla wanted to communicate its sleek, cutting-edge identity at auto shows, like the International Motor Show (IAA).
Solution: They used a minimalist trade show booth, designed with clean lines, white spaces, and large digital displays highlighting their cars. Vehicles were front and centre, with the design creating a futuristic ambiance while avoiding overwhelming visual distractions.
Outcome: Tesla's booth stood out for its simplicity, aligning perfectly with its brand ethos of innovation and luxury. The design reinforced Tesla’s forward-thinking approach and drew crowds to focus directly on the product.
Goal: At CES 2020, Intel wanted to demonstrate its leadership in computing technology.
Solution: Intel used a large custom booth with interactive zones, including hands-on demos for new processors, VR experiences, and AI-driven technology displays. They also hosted live presentations and talks to educate attendees on emerging trends.
Outcome: The booth attracted tech enthusiasts and industry professionals alike, enhancing Intel's position as a thought leader and driving high engagement rates. It allowed attendees to experience Intel’s products in real-time, boosting brand credibility and authority.
Goal: GoPro sought to highlight the durability and versatility of its cameras at CES.
Solution: GoPro designed an action-packed booth featuring real-world demonstrations, including extreme sports simulations and underwater tanks where visitors could test cameras. Large screens displayed thrilling content filmed with GoPro cameras, reinforcing their value proposition.
Outcome: The dynamic environment created buzz and attracted adventure seekers and media influencers. GoPro successfully used the custom display to allow potential customers to interact with the product in fun and exciting ways.
Goal: Nike aimed to launch new outdoor footwear while engaging with a younger, outdoor-centric audience at the Outdoor Retailer Show.
Solution: They created a custom, interactive display that resembled a rugged outdoor terrain. The booth featured various trail challenges, where attendees could test Nike’s new hiking boots in simulated environments. They also incorporated VR to give visitors a 360-degree adventure experience.
Outcome: The booth drew significant foot traffic, allowing Nike to engage deeply with their target audience. The experiential display created a memorable brand experience and drove product interest among outdoor enthusiasts.
Goal: At Photokina 2018, Canon wanted to demonstrate the quality of its cameras and appeal to both professionals and hobbyists.
Solution: Canon set up custom-designed shooting environments with different lighting setups and real-world props, allowing attendees to test cameras in professional scenarios. They also hosted photography workshops.
Outcome: This approach allowed users to experience Canon products in an authentic setting, enhancing trust and product awareness. Canon’s interactive trade show booth successfully showcased their products' capabilities, leading to high engagement and post-show sales.
Goal: At the Worldwide Developers Conference (WWDC24), Apple’s objective was to showcase new products and software updates to developers.
Solution: Apple’s booth design reflected its signature minimalist aesthetic, with sleek white spaces, large screens, and product demo areas. Attendees could try new products like iPads and MacBooks, and participate in hands-on coding workshops.
Outcome: The booth stood out for its simplicity and allowed the products to be the focus. Apple’s commitment to design excellence helped reinforce its premium positioning, drawing developers and media coverage alike.
Goal: Samsung aimed to highlight its latest smartphones and tech gadgets while enhancing its innovative image at the Mobile World Congress 2024.
Solution: Samsung created a futuristic, high-tech booth with a heavy emphasis on virtual and augmented reality displays. They provided live product demos, VR gaming stations, and interactive experiences.
Outcome: Samsung’s booth attracted tech enthusiasts, press, and influencers. The immersive experience helped reinforce the brand’s innovation-driven identity, driving massive media coverage and boosting product interest.
Custom trade show displays have changed the game for brands looking to make a mark at both major and minor events. From elevating brand identity to creating immersive, interactive experiences, these tailored setups give companies a major leg up in the crowded trade show space. When done right, a custom display doesn’t just capture attention—it transforms it into meaningful engagement, driving real results that last long after the event ends. For brands serious about making an impact, custom trade show displays are the way forward.
