March 7, 2023
Link building is crucial in fostering business growth and amplifying the volume of successful transactions, leads, and customer acquisitions.
Advanced link building strategies become indispensable if you've set even more ambitious KPIs for 2024. Keep reading this article, and you will see why your business needs to implement backlink strategies.
As per Semrush, 69% of marketing plans include an increase in the content creation budget. It confirms that producing a valuable article or an illustrative infographic rooted in distinct niche research heightens the probability of securing backlinks from diverse sources.
For optimising your content, consider employing the following tools:
As collaborating with reliable partners significantly influences business development, guest blogging emerges as one of the preeminent link-building strategies in the B2B realm.
Nevertheless, employing this approach demands meticulousness, given Google's heightened scrutiny of methods for acquiring backlinks. To shield your website from penalties and extract optimal benefits from such collaborations, consider the following:
We recommend moving beyond traditional guest posts and implementing outreach campaigns directed at your B2B customers or other partners with a closely aligned target audience.
Link building has changed. Now, you have to focus on a relationship-based approach to your link building outreach and offer a win-win partnership.
Once you've identified such partners, consider proposing the following collaborations:
This approach enhances your backlink portfolio and fosters mutually beneficial partnerships.
Business is perpetually dynamic, brimming with updates and noteworthy developments. A glance at platforms like Forbes, Entrepreneur, and similar publications reveals a plethora of press releases from businesses of all sizes — ranging from small enterprises to industry giants.
Press releases are used to keep company clients informed about news, sales, improvements, etc.
So why do businesses need news releases? For improving your brand awareness, generating traffic, garnering backlinks, and potentially transforming it into a veritable lead magnet for the attention of potential customers.
While in B2C, you have the latitude to explore a wide range of topics aligned with your client's preferences, the landscape in B2B demands precision, specificity, and a compelling demonstration of tangible benefits.
Social networks and messaging platforms in the B2B sphere have experienced a significant surge, with Forbes Advisor reporting in 2023 that a staggering 77% of businesses are already active on social networks.
Gaining social media backlinks at no cost is achievable by placing profiles, posts, or comments with a link to your website that will boost your traffic and social signals.
It’s not a secret that social media opens new opportunities for building and amplifying backlinks.
On various platforms like Facebook, LinkedIn, or Twitter, you can stay abreast of the latest news and gain insights from SEO professionals who generously share their experiences.
Remember that building relationships is the key to success and discovering new B2B link-building opportunities.
Nothing lasts forever, and this applies to links as well. Due to technical work on external resources or errors on your site, the partner site's backlinks may cease functioning, potentially leading to a decline in search result rankings.
You can remedy such situations by finding, fixing, and replacing links to your site.
To do this:
We recommend adopting a proactive approach to prevent such occurrences by leveraging backlink management tools like LinkChecker PRO, Ahrefs, etc, that actively monitor the status of your links and promptly notify you if, for any reason, a link becomes inactive.
Expert roundups are becoming one of the powerful ways to earn backlinks, get exposure, and build relationships in the competitive world of B2B.
Plus, recognising you as an industry expert quite often brings a lot of invitations to contribute quotes for blog posts or participate in other expert roundups in your industry.
However, you can create your unique material with experts who have a lot of influence in your industry. For example, organise a roundup on the topic ‘Top 10 Digital Transformation Trends for 2024 and Further’ with insights from thought leaders and professionals about the latest digital trends, challenges, and innovative solutions.
This will help you not only earn valuable links to your website but also increase your social media presence because expert opinions likely will indicate a link to your guide on their sites and social networks.
Above, we have reviewed the top 7 link building strategies relevant in 2024 for the B2B segment. Use them to build a solid backlink profile and appear in the top 3 Google search results more often than competitors.
