7 Considerations When Cutting Business Costs

Last Updated: 

July 4, 2024

With the costs of living forever rising, it’s not a surprise that the costs of running a business are also on the rise. You may find that even the smallest gain or decrease in expenses can have a massive impact on the profitability of that business. Therefore, it is more important than ever to ensure that business costs are kept to a minimum and reduced where they can be. Small and easy changes usually have the biggest impact.

So, what can be changed? And how can you bring down the cost of running your business? Let’s have a look more closely below. 

Key Takeaways on Cutting Business Costs

  1. Cutting Supply Costs: Shop around for better deals on office supplies and utilities. Don't stick with familiar suppliers if better options exist.
  2. Business Insurance: Ensure you have the appropriate insurance to cover your specific business needs, preventing costly mistakes.
  3. Lower Manufacturing Costs: Sell scrap materials, minimise production space, and rent out unused areas to reduce costs.
  4. Annual Comparisons: Regularly compare rates for bank accounts, insurance, utilities, and rent to identify cost-saving opportunities.
  5. Effective Marketing: Invest in marketing strategies that yield results, utilise low-cost options like social media, and consider hiring a marketing team for better efficiency.
  6. Employee Development: Invest in your staff to boost morale and loyalty, and leverage their skills to avoid additional recruitment.
  7. Focus on Quality: High-quality products and services encourage repeat business and referrals, enhancing your reputation and driving growth.
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Cutting Your Supply Costs 

This might seem like, however, it is often the simple things that have the biggest impact. You should shop around for everything from office supplies to the costs of the utilities you use to run the business. Can you get a better deal somewhere else? Are you still using the same office supplier because you are familiar with when you could get a much better deal somewhere else? If your current supplier isn’t the best price and they can’t match a better one it may be time to cut ties and find a better offer. 

Protecting Your Business 

One of the biggest costs to a business can often be when they aren’t covered by insurance. It’s a huge and costly mistake that is made more often than should be. You need to make sure that you have proper business insurance that covers the type of business you are running. For example, if you are a business that hires in equipment regularly you need to make sure you have Hired in Plant Insurance to protect your business and budget from any damages that might happen. The last thing you need is for an expensive piece of equipment to get broken on-site and then be left with a bill to repair or replace it. 

Lowering Your Manufacturing Costs 

You will always want to reduce costs and maximise your resources when you run a business and the best way to do this is to reduce any manufacturing costs. You could try things like selling cardboard, paper, and metal scraps rather than recycling it. Or consider creating a product from it yourself. You should also think about minimising your production space where you can. Could any extra space be rented out to another business? Do you need to use the whole office space? Anywhere you can reduce the costs and make money in return is going to help massively when it comes to turning a profit. 

Make Comparisons 

Similar to what you would do with your finances you need to make comparisons for things like bank accounts, insurance products, utilities, rent, etc. You should compare rates annually as part of your budget and identify where you can make any moves to save you money. You might think that it is a hassle, but even if you save a small amount each year it puts you in a better position for making a profit. You need to think about how much your payments affect the monthly costs of running your business rather than thinking that saving a small amount here and there won't make a difference. 

Improve Your Marketing Plan 

You of course need to make sure you are investing in marketing, however, you should only be paying for things that work. There is no point in paying for something that isn’t doing anything for your business. This means that looking at your marketing plan often is an essential part of saving costs. You can look at cheaper choices as well as stop running any campaigns that aren’t working to start with. There are many choices for marketing now, and with tools like social media, the costs can be a bare minimum and still be extremely successful. You can also save money if you use marketing internally. If you are struggling with your marketing it may be worth looking at your competition to see what makes them successful. If that fails, looking to hire a marketing team will help to keep the costs down in the long run as a more successful marketing plan is better than paying for one that doesn’t work. 

Improve Your Staff 

When you invest in your employees, you not only boost their morale but also create more loyal and capable workers. They want to stick around because they know that you value them and you also get more qualified and capable staff members. Have a look at all the experiences and capabilities of your existing team and get to know what they have done in the past. Can it be of use to your business? Can you use them somewhere else in the business? Is there anyone who would be great as a supervisor or manager with a little more training? If you use all your employee's talents you will minimise the need to recruit additional people for smaller roles. A great example of this is to train a current staff member for a new role rather than hire someone new. 

Focus On Quality 

Not only does quality sell better it also ensures that your customers want to return to you. There is no denying that quality always wins and it sells products and services. When you show your consumers that you have something of quality to offer them it can lead to repeat sales and referrals which ultimately grows your business. Not only this but it also helps to grow your reputation for the right reasons. It is much better to be known for having a great, quality product than being known for something that is poor quality. Going one way or the other could make or break your business. 

As you can see there are many ways you can reduce the costs of running your business. These are just a few of them. Do you have any others that you use? Please share them in the comments below. 

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