6 Lead Generation Tools for Small Businesses

Last Updated: 

April 2, 2025

One of the keys to a successful small business is to acquire more customers and build relationships with them.

However, there are some marketing tools to generate quality leads and convert them into customers.

Getting more leads can increase business revenue and help you stay ahead of competitors.

For your business to have a consistent and steady flow of customers to increase sales, you need one or two marketing software to automate the process.

Regardless of the industry, lead generation is crucial to grow your business.

Lead generation software can make your job easier and help you find success in less time. Email marketing software is among the best tools available today to help you grow and scale your business.

To find the best lead generation tools, we research available software to generate leads that we think can help you.

Below are the six best tools for small businesses to acquire more leads.

Key Takeaways on Lead Generation Tools for Small Businesses

  1. Use all-in-one sales funnel builders: Tools like Clickfunnels offer integrated solutions—sales funnels, landing pages, CRM, and email marketing—to capture and convert leads efficiently.
  2. Leverage email marketing tools: Platforms such as GetResponse and AWeber allow small businesses to build audiences through opt-in pages, direct emails, and automated follow-ups.
  3. Adopt CRM software: Systems like HubSpot and GoHighLevel help manage customer relationships, automate communication, track analytics, and streamline sales processes.
  4. Optimise with behaviour analytics: Tools like HotJar provide insights through heatmaps and session recordings to improve user experience and increase conversion rates.
  5. Engage visitors with exit-intent popups: Picreel allows businesses to capture leads just before users leave by offering customisable pop-ups and integration with 700+ apps.
  6. Drive sales with CRM tools like Pipedrive: Pipedrive offers live chat, web forms, and pipeline management tailored for sales teams to convert leads and manage contacts effectively.
Want to Close Bigger Deals?

1. Sales Funnel Builder

A sales funnel builder is marketing software that builds high-converting sales funnels, landing pages, opt-in forms, etc.

Businesses can create a funnel to sell their products and services and capture leads with:

  • Website forms
  • Popups
  • Sales funnels

One of the best sales funnel builders is Clickfunnels software, which top marketers use to start, grow, and scale their businesses.

It has helped many entrepreneurs generate millions of dollars by selling products and services, building a funnel for small business owners, generating leads etc

Here is what you can do with Clickfunnels

  • Build a sales funnel
  • Build landing pages
  • Create an online course
  • Build opt-in pages
  • Build membership sites
  • In-built CRM
  • Create blog
  • Email marketing
  • And more

With Clickfunnels, you don't need other marketing tools for your business.

Whether you want to sell your products and services, create a membership with a paid subscription, or have an agency, you have all the tools in one place.

It is all-in-one marketing software with all the advanced features.

2. Email marketing tool

Email marketing tools have been a major tool for small businesses to grow their audience and convert them into leads.

Most email marketing software offers opt-in pages to capture visitors' contacts and convert them into customers.

You send them direct emails to the sales page and also build a relationship with them.

Most email marketing software have landing pages, so that you can build a page and direct visitors to it where they can take action.

Some of the best email marketing software are Getresponse and AWeber. They are suitable for lead generation.

3. CRM Tool

CRM software is another essential tool for small businesses.

CRM means customer relationship management. It will help to manage your customers while promoting your products and services.

There are many CRM tools in the market today, and a few of them are Hubspot and Gohighlevel.

Hubspot is an all-in-one platform that provides you with a lot of tools and resources you need.

There is no need to join multiple platforms to grow your lead and turn it into customers.

With Hubspot, you can create:

  • Forms
  • Surveys
  • Landing pages
  • Unbound phone system
  • And much more
  • You can reach your customers through:
  • SMS
  • Emails
  • FB Messenger
  • Voice calls

Many CRM software has built-in tools for collecting payments, tracking analytics, and scheduling appointments. With a CRM tool like GoHighLevel, you don't need to look elsewhere.

Other features include:

  • Customise follow-up campaigns.
  • Create multichannel campaigns.
  • Fully automated booking
  • Create membership areas.

Many CRM software offer email marketing features, which can be used to create campaigns and design landing pages to generate leads and grow your business.

4. HotJar

HotJar is a great tool for businesses to analyse user behaviour and get feedback to optimise the customer experience and increase conversions. The software provides different data, such as the following:

  • Heatmaps
  • Feedback
  • Session recordings
  • Surveys

These data show what happens on the website, such as:

  • Which buttons get the most clicks?
  • Elements with the highest engagement
  • The depth of scrolling on a page
  • And more insights

The HotJar insight optimises the website to capture leads, lower bounce rates, and improve other metrics.

HotJar has over 900k users in over 180 countries. It offers a free version for anyone on a tight budget. The free plan comes with 35 daily sessions or 1,050 sessions per month.

It supports unlimited heatmaps and automatically collects data.

5. Picreel

Picreel is a technology-focused lead generation business. When users leave, it offers exit-intent popups and overlays to collect visitors' data.

The tool also triggers an exit-intent popup with rapid scrolling on smartphones.

The Picreel popups help businesses to generate and boost conversion.

This tool allows businesses to build and schedule attractive pop-ups to engage users.

It has over 100+ easily editable popup templates, fonts, colours, text, and even HTML and CSS.

You can also do the following:

  • Collect email addresses.
  • Promote deals and products.
  • Engage visitors to leave a review.

Picreel provides better analytics, reporting, and A/B testing. You can integrate Picreel with over 700 apps, and It also enables:

Transfer leads into CRM.

Content management system

All its plans offer features that allow any business to generate leads and scale.

6. Pipedrive

Pipedrive is a CRM platform for sales teams. Its mobile sales app makes lead generation software a solution for all businesses.

It makes it easy to talk with your customers via live chat, and collecting data and information is a breeze with opt-in forms and a chatbot.

Main features include:

  • Web forms
  • Smart contact data
  • Lead generation
  • Pipeline management
  • Prospecting
  • Visual contact history timeline

Final Thoughts

Most of this software can integrate with other platforms and gather data on the user experience.

We have listed 5 best lead-generation tools for small businesses with great features.

If you're looking for a marketing tool for your business, you may learn more about the tools listed above..

Explore more marketing strategies to drive visitors to your website and collect their data.

You can check the EntrepreneursClass blog to learn more about marketing, tools and resources for growing your online business.

We have listed the six best lead-generation tools for small businesses with great features.

Choose one that supports your business goals and ensures it offers all the features you need to grow and scale in the long run.

People Also Like to Read...