6 Cold Email Tools to Automate Your Sales Campaign

In the rapidly advancing digital business environment, it is critical to utilise the necessary automation technologies for sales campaigns. Cold email tools have the potential to greatly simplify your sales process and help you reach out to more people than you’d be able to do manually. These tools help to reduce time-consuming processes and allow sales teams to concentrate on sales and customer relations. In this article, we will discuss the criteria for selecting the most suitable cold email software and present some of the most effective tools for this work to increase your leads.

Criteria for Choosing the Ideal Email Tool

As with choosing any mail automation tool, there are some important factors to consider to make sure it is the right tool for the job. undefined

• Ease of Use: The tool must have an understandable user interface that will allow organising and running campaigns without deep training.
• Features: Seek for such baseline points as the recipients’ personalisation, the possibility of automatically subsequent communications, testing for different headings, and graphics analyses, and integration with customer relation management systems.
• Deliverability: Deliverability rates are also important so that your intended emails can be received in the said recipient’s inbox and not flagged as spam.
• Scalability: Select an option that has the capability of scaling up or managing a growing number of emails as the sale campaigns rise.
• Pricing: Reflect also on its costs and determine whether it is affordable and does not have hidden charges. Consider whether it requires paying a subscription fee or a contract of use after the trial period.
• Support: They provide dependable customer support which can come in handy, particularly when you have problems with your campaigns or need help with something.

Best Cold Email Tools to Generate More Leads

Here are some of the top cold email tools available, including their advantages, disadvantages, and pricing:

Engagebay

Engagebay is an omnichannel sales and marketing tool that is built to suit SMBs. It provides advanced email marketing automation solutions along with CRM, marketing automation, and help desk integrations. It makes it very convenient as it helps the business to address the needs of the customer throughout the whole customer lifecycle making it an adequate business solution for one stop shopping.

Advantages:

• All-in-one platform with CRM, marketing, and support features
• User-friendly interface
• Affordable pricing with a free tier

Disadvantages:

• Limited advanced features compared to specialised tools
• Can be overwhelming for users who only need email automation

Pricing:

• Free: $0/month; 250 contacts, email marketing, CRM, helpdesk, live chat.
• Basic: $12.74/month; 500 contacts, email templates, landing page builder, SMS marketing, social suite.
• Growth: $55.24/month; 5000 contacts, marketing automation, A/B testing, custom domain, proposals.
• Pro: $101.99/month; unlimited contacts, web analytics, SSO, custom reporting, phone 

Snov.io

Snov.io is a versatile tool that combines email finding, verification, and automation features. It's ideal for businesses looking to scale their outreach efforts effectively. Snov.io not only helps you find and verify email addresses but also allows you to automate your email campaigns with personalised messages, ensuring better engagement and higher response rates from your prospects.

Advantages:

• Comprehensive toolset including email finder and verifier
• Easy-to-use email drip campaigns
• Detailed analytics and reporting

Disadvantages:

• Can be pricey for smaller teams
• Limited customer support options

Pricing:

Trial

• $0/mo, Join for free, 50 credits, 100 email recipients, 1 mailbox warm-up
• Email Finder, Verifier, Warm-up, Deliverability Check, Drip Campaigns, Sales CRM
• Chrome extensions

Starter

• $30/mo, Save $117, 1,000 credits, 5,000 email recipients, 3 mailbox warm-ups
• Unlimited follow-ups, Bulk lead search, API & Webhooks, Integrations
• 24-hour support

Pro

• $75/mo, Save $297, 5,000 credits, 10,000 email recipients, Unlimited mailbox warm-ups
• Email A/B testing, Campaign priority control, New recipients volume control
• Follow-up priority option

& much more!

Prospect.io

Prospect.iois an impressive sales automation tool that masters the purpose of cold emails and follow-ups. It includes a set of customisable features to boost productivity, such as improved settings, tracking libraries, and compatibility with widely used CRM platforms. This makes it ideal especially for sales people who are seeking to optimise their outreach routines.

Advantages:

• Seamless integration with popular CRM systems
• Advanced personalisation and tracking features
• Automated follow-up sequences

Disadvantages:

• Higher cost compared to some competitors
• Steep learning curve for beginners

Pricing:

• Startup: $58/user/month, all features, 3 campaigns, 100 Email Finder credits.
• Growth: $82/user/month, 25 campaigns, 250 Email Finder credits, pro services.
• Enterprise: $125/user/month, unlimited campaigns, 500 Email Finder credits.

Woodpecker

Woodpecker is a B2B sales automation tool that can assist you in reaching out to prospects and has a range of automation options. It allows high delivery rates and intelligent follow-up automation so that the messages sent are delivered and follow-up is done at the right time. It is especially helpful for the teams that have to synchronise their schedules and strive to be consistent in their communication.

Advantages:

• High deliverability rates
• Smart follow-up automation
• Team collaboration features

Disadvantages:

• Limited integrations compared to other tools
• Pricing can be high for small teams

Pricing:

• Cold Email Plan: $29/month (33% off annually); 500 contacted prospects, 2000 stored prospects, 2 warm-up email accounts, unlimited follow-up emails, team members, and email accounts.
• Agency Plan: $29/month (33% off annually); 500 contacted prospects, 2000 stored prospects, 2 warm-up email accounts, $27/client, unlimited follow-up emails, team members, and email accounts.
• Custom Plan: Custom pricing; 10,000 contacted prospects, 40,000 stored prospects, 20 warm-up email accounts, unlimited follow-up emails, team members, and email accounts, plus custom features.

Mailshake

Mailshake is an intuitive application that helps users craft cold emails and manage follow-ups to reach out to prospects. Compared to other tools, Mailshake promotes the specifics of automation and is user-friendly for sales teams who can easily adjust the email campaigns. Also, a well-equipped customer support service is provided to guide the users to boost their campaign performance and reach their sales targets.

Advantages:

• Simple and intuitive interface
• Strong focus on automation and follow-ups
• Excellent customer support

Disadvantages:

• Fewer advanced features compared to some competitors
• Limited reporting capabilities

Pricing:

Starter: $29/user/month (billed annually)

• Mail accounts, Automated sequences, 1,500 emails/month, 50 data credits, Unlimited warmup, A/B Testing, AI writing.

Email Outreach: $59/user/month (billed annually)

• All Starter features + 2 email addresses, Personalisation, Advanced scheduling, Lead Catcher, CRM integration, 5k list-cleaning credits/month, 5k recipients/campaign.

Sales Engagement: $99/user/month (billed annually)

• All Email Outreach features + 5 email addresses, 5 phone numbers, Power dialer, LinkedIn automation, 10k list-cleaning credits/month, 2,500 data credits/month, Unlimited dialer minutes, Priority support.

Yesware

Yesware is an email tool that has native integrations with both Gmail and Outlook, bringing serious features to make your sales email more efficient. This enhances the generation of real-time statistics and complete accounts of email selling, which sales teams can review closely. Yesware’s templates and supported follow-up messages allow for effective and professional continuation of the email that originally introduced your company, and should be a part of your current email resources.

Advantages:

• Real-time email tracking and analytics
• Easy integration with Gmail and Outlook
• Templates and automated follow-ups

Disadvantages:

• Higher pricing tiers for full feature access
• Can be overkill for smaller teams

Pricing:

Free Forever: $0/user/month

• Basic tracking
• 10 campaign recipients/month
• meeting scheduler
• webinar training
• email support.

Pro: $15/user/month (billed annually)

• Unlimited tracking
• 20 campaign recipients/month
• activity reports
• email and phone support.

Premium: $35/user/month (billed annually)

• All Pro features + 
• unlimited campaigns/teams
• shared templates
• team reporting
• centralised billing.

Enterprise: $65/user/month (billed annually)

• All Premium features +
• Salesforce integration
• bi-directional sync
• single sign-on
• trusted IP ranges.

Wrap Up

Tools for carrying out cold emails can enhance your sales campaign in many ways depending on the choice made. All of the tools have their advantages and disadvantages, so it helps to evaluate one’s personal circumstance and the amount of money one wants to spend. Regardless of whether you value simplicity, functionality, or affordability — there is a tool for every salesman that can make the process of lead generation automatic. It is important also to think about such aspects as deliverability, possible scalability of the picked tool, and the existing customer support.

Therefore, by putting to use these cold email tools you are able to effectively automate your prospecting and consequently increase your overall performance. Begin the search now to get your sales team the right solution for your sales campaigns to get the boost they need.