October 23, 2023
You come across Pizza Hut’s most exquisitely curated photoset of the most delectable looking pizzas, with luscious cheese oozing and striking bright red pepperonis. The caption? “You’ll love the stuff we’re made of,” You’re sold.
You’ve bought their pizzas and interacted with their post, meaning the algorithm will push it to more people; the marketing was on point. In today's digital age, pretty much every brand and business relies on digital marketing to reach and engage customers.
Discover five reasons to select digital marketing as a career and find out why it’s worth considering if you want an engaging and dynamic profession.
Promising Future Prospects: With new trends and technologies such as AI, voice search, and video content on the rise, digital marketing’s future is bright.
Digital marketing can be an excellent career path because the demand for skilled marketers continues to grow. But why should you choose digital marketing as your next profession?
Let’s explore 5 reasons why you might be better off being a digital marketer than working any other job, in today’s digitally-dominated world.
The fact that digital marketers are in high demand across industries these days shouldn’t come as a surprise, as businesses are increasingly focusing on digital presence—it’s normal!
E-commerce, social media, and online advertising are integral to brand success, so companies of all sizes, from your fraternity’s local startups to large multinational corporations, need skilled digital marketers.
This consistent and elevated demand offers job stability and growth, making digital marketing one of the most secure career paths today.
Let’s exemplify it up, a clothing brand that only used in-store shopping now needs digital marketers to boost its e-commerce site, drive social media engagement, and manage online ad campaigns to reach a broader audience. They need to step it up and be internet savvy.
Plus, the field is vast, to say the least, covering roles like SEO specialists, content marketers, copywriters, and social media managers, so you can choose a niche that fits your skills and interests to a T.
With each industry leaning into digital strategies and prospects, career opportunities in this field are abundant and only on the rise. Experienced digital marketers find competitive marketing jobs across industries as businesses increase their investment in online brand presence and customer engagement.
You might think digital marketing is all numbers and analytics, but it isn’t so. Digital marketing is a highly creative and artistic field allowing you to innovate and connect with audiences in unique ways.
For example, the Pizza Hut Instagram promotional campaigns we talked about above featured catchy visuals and captions encouraging turnovers, which they evidently succeeded in. This not only builds engagement but also makes the brand relatable, fun, and worth spending money on.
When you’re working as a digital marketer, you’ll get to create campaigns like these, blending creativity with strategy to capture your audience's attention.
The fast-paced and interactive nature of digital marketing keeps things exciting and current because new trends and technologies like Instagram Reels or TikTok challenges offer even more fun ways to connect with audiences in fresh and modern formats and layouts.
A digital marketing career gives you tons of growth opportunities because the industry keeps evolving with new tools and strategies.
If you’re starting as a social media manager, for example, you could expand and work in roles like digital strategist, content manager, copywriter, or even head of marketing once you’ve gained the right experience and skills.
Many digital marketers also gain expertise in areas such as SEO, data analytics, or paid advertising, which gives more opportunities to higher-paying, more specialised roles.
With new trends always emerging, you always have chances to learn through certifications, workshops, and on-the-job experience.
What if you want to be an entrepreneur? Digital marketing can also help you launch your own agency or consultancy, giving you control over your career growth and expansion.
Whether you’re taking a digital marketing course in Singapore or Malaysia, with the right skills ingrained, you get to call the shots and have fun while hiring folks that have fun with you!
One of the greatest perks of any career is the ability to be flexible and digital marketing offers that flexibility. Many digital marketing roles, especially ones focused on content creation, social media, or paid advertising, can be done remotely. This means you can have tons of fun at your job from the comfort of your own home! How many other career paths can offer that?
You could work from home, a coffee shop, or even while travelling. Digital marketing’s freelance opportunities allow professionals to take on clients independently and manage their schedules.
Whether you want to immerse yourself in a full-time role, contract work, or freelance projects, digital marketing can be adapted to different lifestyles. It also makes it easier to achieve a healthy work-life balance, which is especially valuable in today’s fast-paced, remote-friendly work environment.
One of the most popular reasons digital marketing generates so much hype is that it can be a highly rewarding field, especially for those who work in high-demand areas.
Skills like SEO, pay-per-click (PPC) advertising, copywriting, and data analytics usually have competitive salaries and benefits.
As companies allocate larger budgets to digital strategies, expert professionals are compensated well. As you grow in your role, many companies will offer bonuses, performance incentives, or profit-sharing options based on results and campaign performance.
Pairing a strong skill set and a results-driven approach gives digital marketers financial security and rewarding positions that not only cover their basic needs but also offer long-term earning potential.
Who doesn’t want that?!
Want to score a job as a digital marketer and finally start having fun at work? To thrive in digital marketing, you’re golden with a combination of analytical skills and creativity.
Analytical skills will help you interpret data and track the performance of campaigns, while creative skills will allow you to craft compelling content that engages audiences. With these, you’ll excel at your job and will also adapt as the industry evolves and changes.
Check out some key skills you will need to become a successful digital marketing professional below.
The writing has to be exact and to-the-point, you have to keep in mind that the audience must be able to perceive your brand’s image effectively.
As technology advances and the digital landscape expands, digital marketing continues to change, introducing exciting new trends and tools into the industry. Artificial intelligence (AI) and machine learning are used to analyse data and personalise customer experiences more and more.
Voice-activated search and smart home devices are changing SEO as we know it, making it essential to optimise content for voice queries. Video content on platforms like TikTok and YouTube, are also growing, with brands using live streaming and creative short-form videos to connect with audiences in real-time.
Privacy measures and user concerns are also changing how marketers approach data collection and targeting their audience. So, it’s safe to say the future of digital marketing is promising and optimistic.
We hope you enjoyed our take on why you should select digital marketing as a career. If our reasons were convincing enough and you’re ready to take a professional plunge, make sure you do your research before reaching out to agencies for job opportunities, or if you’re starting your own business!
Whether you’re drawn to the creative possibilities, career flexibility, or financial rewards of this dynamic career path, take our guide along and jump in at the deep end of the interactive and exciting world of digital marketing!
