Robin Waite and Deniero B discuss mastering big deals, smart pricing, and finding ideal clients. insights for business growth on the Remote CEO Podcast.
Robin Waite, a renowned public speaker, author, and international business coach, recently sat down with digital entrepreneur Deniero B for an enlightening conversation. With over two decades of entrepreneurial and coaching experience, Robin's insights are invaluable for anyone looking to elevate their business game.
For a deeper dive into these insights and more, listen to the full podcast episode on Deniero B's website or catch it on iTunes/Apple.
Deniero B is not just a digital entrepreneur but also an author and coach. He frequently conducts seminars on various topics, including online marketing, remote team management, and productivity. His commitment to empowering businesses is evident in his collaborations with government-funded organisations and numerous SMEs.
Entrepreneurship and coaching are fascinating worlds, where one's experiences, challenges, and values shape the quality of service provided to clients. Among the many luminaries in this realm, Robin stands out as a beacon of inspiration and knowledge. This article delves into the depths of Robin's journey, exploring the essence of his work, his unique approach to pricing, his tactics for identifying the right clients, and his vision for the future. By the end of it, you'll be equipped with insights and motivation to further your own business journey.
To truly understand the magnitude of Robin's work and philosophy, we must first trace his roots. Robin didn't stumble upon entrepreneurship; it beckoned him from a young age. Growing up in a family where business discussions were commonplace, Robin developed an innate understanding of market dynamics, consumer psychology, and the intricacies of running a successful venture.
His passion for coaching emerged during his teenage years when he realised the profound impact guidance and mentorship could have on individuals, especially those navigating the tumultuous waters of business. Combining these two passions, Robin embarked on a mission to empower budding entrepreneurs and transform businesses with his rich insights and strategies.
At the heart of Robin's coaching lies a few core principles that have been the cornerstone of his success:
One of Robin's standout features is his innovative approach to pricing. Recognising that every entrepreneur is at a different stage in their business journey, he developed a tiered pricing system. This approach ensures that startups, which often operate on tight budgets, have access to quality coaching without breaking the bank.
Robin's advice to other businesses? Understand the true value of your service, and then adjust your pricing to cater to different market segments. This ensures a broader reach and allows businesses to assist a diverse clientele, all while maintaining profitability.
Robin is a strong advocate for value alignment between businesses and their clients. In his coaching career, he's observed that the most fruitful and satisfying collaborations arise when both parties share similar values and goals.
For entrepreneurs struggling to determine their pricing and ideal client base, Robin offers the following tips:
Robin's journey doesn't stop here. He envisions a future where he expands his coaching services globally, touching the lives of entrepreneurs from diverse backgrounds and cultures. Additionally, he plans to launch an online platform, offering courses and webinars to reach a wider audience and cater to the evolving digital age.
Robin's story is a testament to the fact that with passion, integrity, and a willingness to evolve, the sky's the limit. As you chart out your own business journey, let Robin's story be a reminder that with the right approach and mindset, success is not just attainable – it's inevitable.
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This Scorecard has been designed to show Coaches, Consultants and Freelancers their blind spots and provide instant, actionable steps on how to increase their prices.