ScaleUp Radio - Granger Forson

In a candid and inspiring conversation on the ScaleUp Radio Podcast with Granger Forawson, guest Robin Waite shared his entrepreneurial journey, the lessons learned, and his vision for the future. From his early days in business to his thoughts on marketing, partnerships, and personal growth, this conversation is packed with actionable insights. Let’s dive in.

What We Discussed on the ScaleUp Podcast with Granger Forson

1. Don’t be afraid to pivot when something doesn’t feel right: Robin Waite’s decision to transition from agency ownership to coaching highlights the importance of realigning your business with your personal passions, even if it means making a bold change.
2. The power of enjoyment in business: Life and business should be enjoyable. If tasks don’t bring you joy or align with your goals, consider delegating or eliminating them to keep your work fulfilling.
3. Focus on growth, partnerships, and fulfilment: Robin’s vision for the next five years centres on expanding his reach through strategic partnerships, growing his business, and maintaining a strong focus on personal well-being.
4. Building meaningful partnerships is key: Collaborating with individuals like Chris Do, Simon Squibb, and Daniel Priestley, Robin shows that partnerships should be built on shared values, not ego, to amplify your message and impact.
5. Health changes can reshape your priorities: A recent health diagnosis has reminded Robin to focus on what truly matters, including balancing work with personal fulfilment and enjoying life’s moments.
6. Enjoy the journey, not just the destination: Robin advises younger entrepreneurs not to take themselves too seriously in the early stages and to enjoy the process of building a business, rather than focusing solely on the outcome.
7. Books and resources can shape your thinking: Robin recommends several insightful books such as Built to Sell and The Road Less Stupid, which provide practical advice on business processes, marketing, and avoiding common pitfalls.

The Entrepreneurial Journey

From Agency Owner to Coach

Robin Waite’s journey began with building an agency, but as he explained, it wasn’t aligned with his personal vision. Despite getting things like pricing and processes right, he realised the agency wasn’t what he needed.

• Key takeaway: Don’t be afraid to pivot when something doesn’t feel right. Robin made the bold decision to sell the agency and transition into coaching—a move that brought him closer to his passion for helping people.

The Power of Enjoyment in Business

Robin emphasised the importance of loving what you do. He reflected on moments when tasks or interactions felt like a chore and shared his newfound philosophy:

• If it doesn’t bring you joy or align with your goals, it’s time to delegate or eliminate it.
• Life and business should be fun, not just a grind.

Vision for the Next Five Years

Robin’s future plans revolve around growth, partnerships, and personal fulfilment.

Building Meaningful Partnerships

Robin’s strategy includes collaborating with influential individuals in his industry, such as:

• Chris Do of The Futur
• Simon Squibb
• Daniel Priestley

These partnerships aren’t driven by ego but by a desire to amplify his message and help struggling business owners find clarity and success.

Writing More Books

Robin plans to author two more books in the next five years:

1. A book focusing on pricing strategies.
2. A short, illustrated guide to the seven essential laws of business success.

A Focus on Personal Fulfilment

A recent health diagnosis has shifted Robin’s priorities. While his condition—a grade one brainstem tumor—is not immediately life-threatening, it’s a reminder to focus on what matters most.

• Traveling the world: Robin aims to combine business with travel, visiting clients and colleagues in places like Dubai, Los Angeles, and South Africa.
• Living in the moment: He’s embracing life with a renewed sense of urgency and purpose.

Robin’s Advice for Entrepreneurs

Throughout the discussion, Robin offered valuable advice:

Lessons for His Younger Self

• Don’t be too serious in the early stages of your career.
• Enjoy the journey instead of focusing solely on the destination.

Recommended Books

Robin highlighted several books that shaped his thinking:

• Built to Sell by John Warrillow
• The Road Less Stupid by Keith Cunningham
• Key Person of Influence and Oversubscribed by Daniel Priestley

These books provide insights into business processes, avoiding common mistakes, and effective marketing strategies.

Marketing Tips

Robin’s most successful tactic? Partnering with influential people who share similar audiences. This approach amplifies reach and credibility while fostering genuine connections.

Quick Tips from Robin

Here are a few rapid-fire takeaways:

• Podcasts to follow: The Futur by Chris Do and Deep Dive by Ali Abdaal.
• Mobile app strategy: Turn off notifications and be present with family.
• Biggest influence: Daniel Priestley’s brilliance and insights.

Where to Find Robin 

Robin is actively growing his presence online and welcomes connections:

• YouTube: Search for “Robin Waite” and subscribe to his channel for valuable business insights.
• Book: Take Your Shot is available as a free signed copy for those who visit his website at fearless.biz/tys.

Closing Thoughts

Robin Waite’s journey is a testament to the power of self-awareness, adaptability, and purpose-driven work. Whether you’re an entrepreneur just starting out or a seasoned business owner, his insights offer a valuable roadmap for navigating the challenges of business and life.

Take inspiration from Robin’s focus on partnerships, his emphasis on enjoying the process, and his willingness to pivot when necessary. And above all, remember his ultimate message: life’s too short to spend it doing things that don’t align with your passion and purpose.