Lead Generation

25 years ago, at the dawn of the internet age, there were 468,000 small businesses in the uk. Now, there are 6m. That means there are 10 times the number of people competing in the same marketplace you are.

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Individual challenges

Day 1: Why Lead Generation is Important

More website traffic means more free content, more readers and more noise. So, what should you focus on? Focus on LEAD and not LAG indicators.

Day 2: What Content Should I Write?

Don’t be afraid to be divisive! With content marketing, it’s okay to open your mouth and tell people what you think. This will get you noticed!

Day 3: Be Consistent when Following Up

I use this method because it's powerful. I have reviewed a whole heap of systems for generating leads and one thing stands out – Consistency is King!

Day 4: Why Following Up is so Important 2

Following up on leads is vital. In small business, it’s about following up not just the system in place for that lead but HOW follow up is being executed.

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