25 years ago, at the dawn of the internet age, there were 468,000 small businesses in the uk. Now, there are 6m. That means there are 10 times the number of people competing in the same marketplace you are.
Lead generation isn’t about “getting ALL OF THE LEADS” – quite often I see clients who are not struggling to get leads. The reason their business is struggling to grow is because they don’t have the right systems and processes in place to follow up on those leads with consistency.
FOLLOWING UP ON LEADS IS VITAL – It’s a part of marketing!