In the next 7 days you're going to gain confidence around your goals, products, lifetime value of your customers, and most importantly; your pricing. The main objective in business is making money, if there are no sales, there's no money to run a business with. Hence why pricing your products is so important.
Pretty much every business owner I meet focusses on the initial sale. Few, without prompting, consider how many times their customers might come back to buy again, and how much they will be spending on a monthly or annual basis. The Customer Lifetime Value measures both the upfront package purchase plus any follow on support fees and repeat purchases.