In the next 7 days you're going to gain confidence around your goals, products, lifetime value of your customers, and most importantly; your pricing. The main objective in business is making money, if there are no sales, there's no money to run a business with. Hence why pricing your products is so important.
Competitor research isn't necessary in the slightest, because if you are comparing yourself to the competition which makes you no better than the competition. However being aware of what the competition are up to allows you to innovate and hopefully stay ahead of everyone else.