Most of you will be familiar with my product architecture model - I will post the diagram up in a post in this event anyway - so during the #7dayproduct challenge we will be stepping through each of the 7 steps within the product architecture model. If you can master the 7 steps of the product architecture model your business will run like absolute clockwork, trust me!
To ensure you gather all the information from your clients, you will need to have a consultation process in place. This is your sales meeting and the opportunity to build the know, like and trust relationship with your prospects. From here you can then recommend a breakthrough session, your core product or your follow on product if it's appropriate to.