The OptYOUmize Podcast - Brett Ingram

Brett Ingram, host of the OptYouMize podcast, recently sat down with Robin Waite, renowned business coach and author of Take Your Shot, to discuss transformative strategies for achieving business success. The conversation explored everything from shifting mindset to leveraging social media and podcasts. Here’s a deep dive into their engaging discussion.

Brett Ingram is an accomplished entrepreneur who has achieved remarkable milestones in his career. A top 1% vendor and affiliate on two platforms, Brett’s digital products have been awarded best-seller status over 50 times. He has generated an impressive $100,000 in sales in a single day and been featured in a New York Times best-selling author’s book. Through his journey of struggles and triumphs, Brett has gained invaluable lessons about business and life, which he now shares to support fellow entrepreneurs. His mission is to empower others with ideas, tips, and encouragement, helping them build the business and life of their dreams. As the host of the OptYouMize Podcast, Brett inspires his audience to reach their goals without compromise.

What We Discussed on the OptYOUmize Podcast

1. Embrace an abundance mindset: Shift from scarcity thinking to abundance by focusing on patience and strategic opportunities to foster business growth.
2. Prioritise strategic partnerships over social media: Robin’s shift from extensive social media use to partnerships reduced stress and delivered long-term results.
3. Tailor content for specific platforms: Craft content based on platform nuances to maximise reach, like viral posts on LinkedIn and TikTok.
4. Leverage podcasts for longevity: Podcasts serve as evergreen marketing tools, offering sustained impact far beyond their release dates.
5. Focus on high-value marketing assets: Allocate 80% of efforts to creating impactful assets like books and guides, using social media to amplify their reach.
6. Create audience-centric content: Always ask, “What’s in it for them?” to ensure content resonates and provides value for the target audience.
7. Adopt fearlessness in business: Take bold risks to unlock new opportunities and personal growth, embracing challenges as a path to success.

The Power of Abundance vs. Scarcity Mindset

Robin Waite emphasised the critical distinction between abundance and scarcity mindsets. He acknowledged that many entrepreneurs struggle to adopt an abundance mindset due to limited resources. However, he argued that patience and strategic opportunities can unlock significant growth.

Reducing Time on Social Media

One of Robin’s key transformations came from reallocating his time. He moved from spending 30 hours weekly on traditional social media marketing to only 3-4 hours focused on strategic partnerships. This shift not only reduced stress but also brought long-lasting results:

• An interview that boosted inquiries for months after airing.
• Viral content across platforms like LinkedIn and TikTok.

Tailoring Content for Each Platform

Robin’s approach to social media evolved through a nuanced understanding of individual platforms. He studied successful posts, identified trends, and tailored his content accordingly. For example:

• On LinkedIn: A post reaching 250,000 impressions.
• On TikTok: Videos exceeding 40,000 views.

Lessons from Gary Vee

Robin admired Gary Vee’s energy and his practice of engaging with fans, but he questioned the efficiency of the "hustle and grind" culture. Instead of repurposing identical content across platforms, Robin advocated for creating platform-specific content to maximise impact.

The Shelf Life of Podcasts

Podcasts as Evergreen Marketing Assets

Both Robin and Brett agreed on the unparalleled value of podcasts. Unlike social media, which can feel disposable, podcasts offer depth and longevity. Robin shared that a 2018 appearance on the Google Partners Podcast continues to generate inquiries years later.

Preparation is Key

Robin outlined the steps for a successful podcast guest appearance:

1. Research potential podcasts to ensure alignment with your brand.
2. Dedicate time to preparation and outreach.
3. Share and promote episodes post-release.

Building Meaningful Marketing Assets

Robin stressed the importance of prioritising marketing assets over constant social media output. He recommended an 80/20 split:

• 80%: Developing high-value assets like books, podcasts, or comprehensive guides.
• 20%: Using social media to direct audiences toward these resources.

Free Resource: Take Your Shot

Robin offered signed copies of his book Take Your Shot to help aspiring entrepreneurs access actionable advice without financial barriers. His gesture reflects his commitment to supporting businesses at all stages of growth.

Understanding Your Audience

Creating Audience-Focused Content

Brett highlighted a common pitfall: creating content that serves the creator rather than the audience. Social media posts often fail because they lack value for the target audience. Entrepreneurs should ask, “What’s in it for them?” to ensure their content resonates.

Lessons from Sales

Brett shared a personal anecdote about a misguided sales pitch focused on his company’s office location rather than client needs. This experience reinforced the importance of prioritising audience value over self-promotion.

Overcoming Fear in Business

The Philosophy of Fearless Business

Robin’s business philosophy centres on fearlessness. He encouraged listeners to embrace challenges, whether it’s meeting their heroes, delivering a pitch, or guesting on a podcast. Taking risks often leads to unexpected opportunities and personal growth.

Brett’s Take on Regret

Brett added that the risks you regret are often the ones you didn’t take. Courage and initiative are essential ingredients for entrepreneurial success.

Final Takeaways

The discussion between Brett and Robin was filled with actionable advice for entrepreneurs. Key takeaways include:

1. Shift from a scarcity to an abundance mindset.
2. Reduce time spent on ineffective strategies and focus on high-impact activities.
3. Tailor content to individual platforms rather than repurposing generically.
4. Leverage podcasts for their depth and longevity.
5. Build valuable marketing assets and use social media strategically.
6. Create audience-centric content to drive engagement and loyalty.
7. Embrace fearlessness to unlock opportunities and achieve goals.

Connect with Robin Waite

For a free signed copy of Robin Waite’s bestselling book Take Your Shot, visit Fearless Biz TYS. This resource is an excellent starting point for anyone looking to elevate their business strategy.

Conclusion

The insights shared by Brett Ingram and Robin Waite offer a roadmap for entrepreneurs to optimise their efforts, overcome fears, and build lasting success. By applying these principles, business owners can transform their approach and achieve their goals without compromise.