Remarkable Marketing Podcast - Eric Eden

Podcasting is more than just a medium to share stories and insights; it has evolved into a powerful platform for building personal brands, fostering partnerships, and generating substantial income. In a recent episode of the Remarkable Marketing Podcast, Robin Waite shared his journey and the strategies that helped him achieve remarkable success through podcasting. Here’s a breakdown of the key takeaways from the discussion.

The Remarkable Marketing Podcast, hosted by Eric Eden, is a dynamic platform that explores innovative strategies and success stories from industry leaders and entrepreneurs. Eric’s insightful interviews and engaging discussions uncover the secrets behind building impactful brands, mastering content marketing, and achieving remarkable growth. With a focus on actionable advice and authentic storytelling, the podcast inspires listeners to elevate their marketing efforts and transform their businesses. Whether featuring seasoned professionals or rising stars, Eric’s thoughtful approach ensures each episode delivers value and practical takeaways for his audience.

What We Discussed on the Remarkable Marketing Podcast

1. Podcasting as a Growth Platform: Podcasting isn’t just a storytelling medium; it’s a tool for building personal brands, forming partnerships, and generating significant revenue.
2. The Shift to Group Coaching: Transitioning from one-to-one to group coaching enabled Robin Waite to scale his impact, build a community, and foster long-lasting relationships.
3. Content Creation Fuels Success: Robin leveraged blog posts, podcasts, and YouTube videos to establish his authority, publishing over 4,000 articles and creating hours of valuable content.
4. Authenticity Builds Trust: Robin’s content marketing philosophy focuses on giving freely, building trust, and attracting high-quality leads without pushing for immediate financial returns.
5. Podcast Guesting Pays Off: Appearing as a guest on high-tier podcasts like Ali Abdaal’s Deep Dive led to significant results, including £250,000 in revenue and 3,000 new leads.
6. Strategic Podcast Tiering: Robin prioritises podcasts into tiers, recognising the potential of smaller podcasts to reach influential audiences and create long-term opportunities.
7. Post-Appearance Marketing is Crucial: Activities like repurposing content, SEO, and engaging with listeners amplify the ROI of podcast guesting.

Robin Waite: A Snapshot of Success

From Web Design to Coaching

Robin Waite began his career in 2004 as a web designer and branding expert. After running his own agency for over a decade, he sold the business to focus on coaching and mentoring small business owners. His passion lies in helping grassroots businesses—coaches, consultants, and freelancers—scale to six figures and beyond.

Group Coaching for Greater Impact

To scale his efforts, Robin transitioned from one-to-one coaching to group coaching. He created a lifetime access programme, enabling him to build a supportive community where small business owners could share insights, challenges, and successes. This unique model allowed Robin to:

• Reach more people efficiently.
• Foster a safe and collaborative environment.
• Create long-lasting relationships with clients.

The Role of Content Creation in Robin’s Journey

Robin is a prolific content creator who has leveraged multiple channels, including podcasts, YouTube, and blogs. His notable achievements include:

• Publishing two successful books: Online Business Startup and Take Your Shot. Take Your Shot, a parable about transforming a business, has garnered nearly 900 five-star reviews on Amazon.
• Creating over 4,000 blog articles and hundreds of hours of podcast and video content.
• Developing a systematic approach to repurposing high-value content for maximum impact.

Lessons on Content Marketing

Robin’s content marketing philosophy revolves around generosity and authenticity. He believes in giving away valuable insights freely, which builds trust and attracts high-quality leads. By focusing on the needs of his audience, Robin has created a sustainable business model that prioritises impact over mere financial growth.

The Power of Podcast Guesting

Strategic Partnerships

Robin’s approach to podcast guesting highlights the importance of partnerships. Instead of focusing solely on self-promotion, he invests time in building genuine relationships with podcast hosts and their audiences. This strategy culminated in an appearance on Ali Abdaal’s Deep Dive podcast, a turning point in Robin’s career.

Key Outcomes from the Ali Abdaal Interview:

• Generated 3,000 leads.
• Resulted in £250,000 in new business revenue.
• Distributed 800+ signed copies of his book to a global audience.

How Robin Made It Work

1. Preparation and Authenticity: Robin coached Ali live during the interview, offering real-time value to listeners.
2. High-Value Giveaway: He offered free signed copies of his book to listeners, creating a tangible connection with the audience.
3. Engaging Content: The dynamic structure of the episode—combining role-play coaching and personal storytelling—kept listeners hooked.

Podcast Tiers and Their Importance

Robin categorises podcasts into four tiers to prioritise his efforts:

1. Tier 1: High-profile podcasts with millions of followers (e.g., Ali Abdaal’s Deep Dive).
2. Tier 2: Mid-level podcasts with a strong niche audience.
3. Tier 3: Growing podcasts with niche appeal.
4. Tier 4: Hobbyist podcasts with limited reach.

Why Smaller Podcasts Matter

Even smaller podcasts can yield significant opportunities. For example:

• A single listener could be a potential client, event organiser, or influential connector.
• Consistent guest appearances help build credibility over time.

Tools and Platforms for Podcast Guesting

Robin highlighted PodMatch as a valuable tool for connecting with podcast hosts. Its detailed profiles allow guests to identify podcasts aligned with their expertise and audience.

Best Practices for Maximising Podcast ROI

Robin emphasised the importance of post-appearance marketing to extract the full value from podcast guesting:

Post-Guesting Activities

• Content Repurposing:some text
  • Write blog posts and Medium articles about the podcast episode.
  • Share the episode on LinkedIn and other social platforms.
• SEO Optimisation:some text
  • Build high-quality backlinks to the podcast episode.
  • Help the host’s podcast rank higher, benefiting both parties.
• Audience Engagement:some text
  • Respond to enquiries and messages from listeners promptly.
  • Offer exclusive resources or follow-up content to keep the audience engaged.

Consistency is Key

Robin’s disciplined approach to podcasting includes setting clear goals, such as booking and recording a specific number of podcast appearances each month. His postcard-based tracking system serves as a visual reminder of his mission and progress.

Final Thoughts: Staying the Course

Robin’s story underscores the importance of persistence and intentionality in podcasting. As he shared, it took 67 episodes of his own podcast before he began seeing significant returns. The key is to focus on producing high-value content, building genuine relationships, and staying consistent.

Whether you’re a podcaster, a guest, or both, the strategies Robin Waite shared offer a roadmap to unlocking the true potential of podcasting as a platform for growth. Start small, stay consistent, and take your shot!