Why on earth would you want to lose clients? It's quite simple really; life is too short. Some clients are a pain in the arse. Sometimes we simply don't have enough time in the day to service all of the clients we now have. Times change. Businesses change direction. Maybe our product changes and we need to head in a different direction. But, at some point you will have to have some difficult conversations. Here is the why and over the next 7 days you'll get to know the how.
One of the major reasons why your capacity will always be full, is because it is likely just you driving your marketing funnel. Therefore you need to look at ways of efficiently driving new prospects without sabotaging the rest of your business. Word of mouth is just one of those ways.