In the next 7 days you're going to gain confidence around your goals, products, lifetime value of your customers, and most importantly; your pricing. The main objective in business is making money, if there are no sales, there's no money to run a business with. Hence why pricing your products is so important.
You can have a great idea for a business, but lack the business to support the idea. And an idea needs to be swiftly followed up with some market research to ensure there is demand for a product. All too often, and I've been guilty of this, I see people launching their fantastic idea into the marketplace only to find that either nobody wants it or really needs it.