Most of you will be familiar with my product architecture model - I will post the diagram up in a post in this event anyway - so during the #7dayproduct challenge we will be stepping through each of the 7 steps within the product architecture model. If you can master the 7 steps of the product architecture model your business will run like absolute clockwork, trust me!
EVERY BUSINESS gets lost in Marketing. You know how to deliver your product/service, and sit in front of enough prospects you can sell some, but how do you find those prospects in the first place?
How many touch-points do you have in your business, that speak about you and your business? Remember, you must show up regularly and often with the same consistent message to be noticed.